In this World Cup, Hisense is scared?

Hisense’s slogan “China No. 1, World No. 2” is simple and rude, but it is really brainwashing. It is a “masterpiece” of an advertising company at first glance. During the World Cup, basically everyone, whether they watched the game or not, had heard the slogan of “Brotherhood”, and Hisense did get huge exposure and rewards because of it.

But everyone knows that my country’s advertising law does not allow absolute words such as “first”. Even if it is advertising in Qatar, the huge Chinese characters are obviously facing the domestic market. , In addition, it does not match its market share, the ridicule after dinner is ridicule, and people who calm down will still have some doubts and even disgust with such propaganda.

Fortunately, Hisense changed the direction of the wind in time, and later the slogan was quietly changed to “Made in China, work together”, avoiding the possible risks of continuous fermentation. In fact, Hisense can be regarded as the light of domestic products, and its own strength is not bad. A technology company still hopes to put more efforts in research and development while doing fancy marketing, so as to bring real good products to consumers. This is the way for the long-term prosperity of the brand.