1. Production process:
1. The three-salting and three-pressing process generally takes about 3-4 months before the rough-processed cabbage head can be put into production. That is to say, the cabbage head will be on the market at the earliest in May or June. The purchase price of cabbage heads has dropped sharply, and the gross profit margin has to wait until the third quarterly report for a significant increase.
2. For every 3 tons of cabbage heads to make 1 ton of finished products, you can calculate how much these raw materials can support the sales in the next few months based on the purchase amount of cabbage heads; you can also calculate how much cheap cabbage the company can eat based on the capacity of the cellar. raw materials.
3. Salt consumption: At present, the salinity of the company’s products is about 5 degrees. The salt content of pickled mustard products is not as low as possible. As the king of all flavors, salt is the best seasoning agent. Generally, the salt used for cooking at home is around 3.5 degrees.
Nitrite: Through technological innovation, especially raw material processing and raw material fermentation, people are worried about nitrite, but in fact, nitrite will decompose and transform, reach the peak in 20 days, and then begin to decay. The company’s raw materials have been salted and squeezed three times. After testing, the nitrite content of the company’s products is only 5ppm , which is far below the national standard of 20ppm and is safe.
Preservatives: The company’s products are kept fresh by vacuuming, nitrogen filling and pasteurized, and there is no need to add preservatives to prevent product deterioration.
2. Cellar capacity:
1. The ratio of production and sales of pickled mustard products to raw material cellars is generally 1: (1.5-2), that is, it is more reasonable to configure 1.5-2 tons of raw material cellars for each ton of mustard mustard products.
2. Make full use of our own cellars: From the perspective of daily production, our cellars are also recycled. As long as there is an empty cellar, we will collect one salt, two salts and three salts to ensure raw material storage and production. This is why green cabbage heads were very cheap back then, and semi-finished products were still purchased.
3. Make full use of the farmer’s cellar pool: also through innovating the raw material procurement and processing mode, when purchasing green cabbage heads, we will sign contracts with some farmers to process the green cabbage heads grown by them into head salt and second salt, peel off the ribs and sell them to the company Order contracts, and lock the purchase price of the first salt and second salt, make full use of the storage capacity of farmers’ cellars, reduce the company’s pressure, and prevent raw material speculation.
4. The current capacity of the cellar is 280,000 tons. When the construction of 400,000 tons in the additional issuance plan is completed, the cellar will not be a shortcoming.
Three, raw material supply:
1. Judging from the planting area of Qingcaitou in Chongqing, the supply of Qingcaitou is sufficient.
2. In addition to stabilizing the supply chain, order farming also has other functions: firstly, out of social responsibility, it leads farmers to increase their income; secondly, it strengthens the quality of the mustard raw materials; thirdly, the company buys in advance and gives a higher purchase price to guide farmers Harvesting is not allowed, old dishes are not allowed .
3. The company’s existing raw materials include the green cabbage head, semi-finished products purchased in the year and some raw materials left over from last year. When the raw materials are used, new raw materials are not used when the old raw materials are used up, but are mixed according to the production and production plant. Weighted average for costing.
The raw materials purchased in the second half of the year are semi-finished products, and the price of semi-finished products is greatly affected by the supply and demand of the market, which is uncertain.
4. Green cabbage heads are usually stored for one year after processing and used for two years. The company’s raw materials are generally stored for one and a half years. In 2016, the impact of the snowstorm was reduced, but compared with 2015, the price of green cabbage did not increase much. Due to the bumper harvest of green cabbage in 2015, there are more raw materials retained by the society, and the supply and demand are balanced. Therefore, it doesn’t matter if raw materials soar in a certain year, as long as it doesn’t last for many years, the company and business model have the ability to deal with disaster years.
5. The cost of raw materials accounts for about 40% of the product cost, and mustard raw materials include both green cabbage heads and semi-finished products. Therefore, the price and quantity of subsequent semi-finished products need to be considered. The proportion of green cabbage heads and semi-finished products purchased varies every year. The empty pool condition of the pool is determined.
So we can’t just focus on the price of green cabbage. The increase in the price of packaging materials may offset the decline in the price of green cabbage, resulting in little change in the overall gross profit margin.
4. Capacity:
1. The planned production capacity of the company’s 20-year refinancing project is 200,000 tons, which is not a net increase in future production capacity. During its construction and commissioning, some old production capacity that is gradually withdrawn will be replaced according to market conditions.
2. At the beginning of each year, the company will plan the output and production capacity and form a capitalized budget. The mechanization and automation equipment of the existing mustard mustard is mature. The company’s existing standardized factory building planning has taken into account the expansion of production capacity. restrict.
3. Is there any outsourcing cooperation in the past few years, but not in the past two years. If the production capacity is really tight and cannot meet the needs of the year, outsourcing cooperation will also be considered. It takes about 4 months from the start of the production capacity layout to the commissioning of production. If there is an explosive demand during this process, OEM will be considered, but the chance is very small, because the company is very strict in the management of OEM companies.
5. Products:
1. Radish: The products currently produced by the company include pickled mustard, radish, side dishes, etc. The raw materials of radish are purchased from the Northeast and transported to Fuling for processing, and the transportation distance and time are very long. The company has set up a subsidiary in the high-quality vegetable base in Northeast China, which can realize the nearby storage and processing of raw materials such as radishes, side dishes, and kimchi in the future. With the advantages of ensuring raw materials and saving costs, it can further meet the company’s future development needs.
2. Kimchi: Kimchi is being made in both the north and the south, but it has not yet broken through the technical difficulties – the family will become sour after making kimchi for a long time. Korean kimchi is relatively mature, mainly using the cold chain system. The cost of using the cold chain system is very high at present. Now it is fried with oil at the end of the meal, which is convenient for storage and more suitable for current consumption habits. Except for Korean kimchi, there is a lack of leading kimchi companies in China. Domestic kimchi companies are mainly concentrated in Sichuan, and the scale is small. The company has comparative advantages in brand and channel.
However, Sichuan kimchi is currently too small in scale and it is difficult to industrialize. It can be achieved by: (1) The kimchi is processed by traditional techniques and canned, and it is good to fry with fresh oil; Influenced by the high cost of the chain logistics system and the high storage cost of the constant temperature warehouse, the company explored pasteurization after shallow pickling, and stored at room temperature, combined the essence of Korean pickles and Chinese pickled vegetables, and made large varieties of vegetables through secondary fermentation. Improve the dietary structure for the Chinese and reduce the three-high population.
6. Sales channels:
1. Channel ratio: circulation channels account for about 70%, supermarkets account for about 20%, and other channels such as community group buying, e-commerce, and catering account for about 10%.
2. Catering channels: The proportion of catering is not high. The concept of catering includes central kitchens, takeaway channels, corporate canteens, hotels, etc., which only account for a few points. However, judging from the feedback consumption scenarios, the products on the retail side have actually gone to catering. channel, but no specific data is currently available.
At present, the company’s catering channels are mainly connected to star-rated hotels and chain restaurants, and its products are mainly in large packages of 600g and 800g.
On the whole, the gross profit level of live broadcast sales and catering channels is lower than that of traditional offline channels. The gross profit rate of catering channels is about 40%. reduce.
3. Channel inventory control: The company manages and controls dealers by setting early warning lines for inventory, which is controlled within 6 weeks in principle, and dynamically adjusts inventory for different regions (regional distance) and different time points (low and high seasons, holidays).
4. Distributors place orders with payment: the company implements payment before delivery, and dealers place orders in advance according to their own needs. The company arranges production and delivery according to the order. Generally, payment is made at the end of the month and delivery is made the next month. The number of levels of dealers depends on their own capabilities, and there is no uniform requirement.
Therefore, I think that the contractual liabilities of the enterprise will basically maintain the turnover level of one month, and there will not be much fluctuation.
7. Price increase:
1. The growth rate of product prices cannot be lower than the growth rate of CPI;
2. Strictly speaking, the company is not raising prices, but upgrading the company’s products. The price system has been straightened out, and the product form and quality have also undergone great changes. Whether the company will increase the price of the product needs to be adjusted according to changes in the market environment. At the same time, the price needs to match the quality. After the health awareness is raised, the low price will affect the willingness to consume. For the consumption of products worth a few yuan, consumers pay more attention to product quality and are less sensitive to price.
3. The price increase is affected by many factors. The most direct and necessary thing to do is to increase the price in response to rising costs. In addition, if the big food industry, including the condiment and agricultural product industries, is raising prices, the company It will also be considered, otherwise the value of the industry will drop. In addition, if inflation is serious, the company will also consider raising prices.
Welcome to discuss the fundamentals of mustard with me ![[笑]](http://js.xueqiu.com/ugc/images/face/emoji_01_smile.png "[laugh]"){kind=small}
[Road to Freedom] $Fuling Mustard(SZ002507)$ $Songcheng Performing Arts(SZ300144)$ $Focus Media(SZ002027)$
There are 11 discussions on this topic in Xueqiu, click to view.
Snowball is an investor social network where smart investors are all here.
Click to download Xueqiu mobile client http://xueqiu.com/xz ]]>
This article is transferred from: http://xueqiu.com/5447050659/237144925
This site is only for collection, and the copyright belongs to the original author.