Bloomberg, citing analysts at Jefferies, reported that consumers snapped up 987,000 iPhone 14 units in the first three days of delivery, down 11 percent from the same period last year for the iPhone 13 series. “These preliminary data suggest that iPhone 14 sales may not be as strong as pre-order levels suggest, as pre-orders don’t cost anything,” the report said . The lackluster debut of Apple’s latest smartphone lineup continues a staggering trend in the world’s largest phone market. Disappointing sales momentum in a market hit by a weak economy and strict Covid-19 restrictions. Smartphone shipments plunged by nearly a third to 19.1 million in July.
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