Pedestrians on a reverse journey
In the past three years of the epidemic, many people’s passports have expired, but when they go to renew, they are often dissuaded from “not leaving the country unless necessary”, and then refuse to renew their passports. Previously, a certain Internet celebrity went to Qatar to watch the World Cup with a passport that was still valid, but found that the passport had been canceled by the location when she appeared on the scene.
The previous strict epidemic prevention policy restricted people to the city where they lived. Traveling across provinces or even cities is an extravagant hope, let alone going abroad. After the opening of group tours, individual independent travel will soon be opened. The biggest attraction of the tourism market in 2023 will undoubtedly be the outbound travel market.
The liberalization of outbound travel is undoubtedly an important symbol of China’s opening up, and leading companies like Ctrip will also usher in an opportunity for comprehensive recovery. In 2019, Ctrip’s revenue will be more than 35 billion yuan, while in 2020 and 2021 it will be 18.3 billion yuan and 20 billion yuan respectively, which is almost cut in half. The whole year of 2022 is expected to be the same as that of 2021, but it is difficult to recover to 2019 this year level, but the industry also gave an estimate of 30 billion yuan.
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