On May 20, the new car Ballet Cat under the ORA brand officially opened for pre-sale. The Ora Ballet cat adopts a retro design style, positioning women’s exclusive cars from the inside out. This pre-sale includes four models, which provide two maximum cruising ranges of 401km and 500km respectively.
Dong Yudong, general manager of ORA Auto, teased himself: “ORA ‘eats soft rice’, eats generously, and has peace of mind. The key is to be exclusive in the industry. I am proud!” market, is a tough trade-off. But jumping out of the automotive circle, the pattern of ORA’s position is the current consumption trend: Looking at other industries, many “vertical” development models are more and more able to create top-notch brands. Since the era of serving the mass market and wanting to use a product package to conquer the world has passed, although segmenting the crowd is equivalent to segmenting the market, it is necessary to segment and start first to achieve professionalism and focus.
It has been a while since the Euler Ballet Cat appeared, and it has won the attention of many people with its retro and classic shape. Recently, Euler officially released the Ballet Cat Song porcelain color system. The body colors are white, azure, rice glaze and Jun. Xia, morning and evening blue and white, golden wind and jade dew, etc., carry out the literary atmosphere to the end.
In terms of interior, the instrument panel and center console of the new car adopt a continuous screen design, and the use of rounded rectangular design elements makes the entire interior more harmonious. The area officially designated as the central armrest of Swan Lake is made of crystal-like material, which further highlights the sense of sophistication.
In terms of configuration, because of the positioning of the car’s female-only car, the new car has a female-only steering wheel and female-only seat tailored for female drivers; the car is equipped with a large-aperture makeup mirror and a separate lipstick storage compartment.
In addition, in terms of driving mode, the car also has a “Ride the Wind and Waves” mode for traveling in special weather. When traveling with children, you can activate the “Children Mode”, and there is a “Warm Boy Mode” on special days.
In terms of power, the ballet cat has a maximum power of 126kW and is matched with a lithium iron phosphate battery pack, providing two maximum cruising ranges of 401km and 500km. In addition, ORA also announced the pre-sale triple gift, friends who like this car can pay attention.
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