Pinwan reported on May 24 that Kuaishou released its financial report for the first quarter of 2022. According to the financial report, Kuaishou’s revenue in the first quarter was 21.07 billion yuan, the market expected 20.599 billion yuan, and 17.019 billion yuan in the same period last year; the net loss in the first quarter was 6.25 billion yuan, and the estimated loss was 6.42 billion yuan; the adjusted net loss was 3.72 billion yuan, The estimated loss is 4.46 billion yuan; the adjusted loss before interest, tax, depreciation and amortization is 1.55 billion yuan.
In terms of user data, Kuaishou’s DAU reached 346 million in the first quarter, a year-on-year increase of 17%, and MAU reached 598 million, a year-on-year increase of 15%. Benefiting from the effects of activities such as the Spring Festival and the Winter Olympics and the strengthening of social trust, the total user traffic increased by more than 50% compared with the same period last year. By the end of the first quarter, the number of pairs of users who followed each other on the Kuaishou app had reached 18.8 billion.
In addition, in the first quarter, Kuaishou’s total e-commerce transaction volume (GMV) reached 175.1 billion yuan, a year-on-year increase of 47.7%, of which Kuaishou Xiaodian, the self-built e-commerce system, contributed more than 99% of the transaction volume. Driven by the e-commerce business, the revenue of other service segments was 1.9 billion yuan, a year-on-year increase of 54.6%. Kuaishou’s characteristic “kuaishou brand” continues to enrich the supply of e-commerce. In the first quarter, the average monthly GMV of a single merchant of “kuaishou brand” exceeded 25 million yuan.
In the first quarter, Kuaishou’s online marketing service revenue was 11.4 billion yuan, a year-on-year increase of 32.6%, which was better than the market consensus of 31.7%. Online marketing services, live broadcasting and other services (including e-commerce) contributed 53.9%, 37.2% and 8.9% of the revenue, respectively.
In terms of sales and marketing expenses, the corresponding expenditure in the first quarter of this year was 9.5 billion yuan, accounting for 45% of total revenue, a decrease of 23.5 percentage points compared with 68.5% in the same period in 2021, and the efficiency of user acquisition and maintenance was further improved.
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- 2022-05-24 Kuaishou ‘s revenue in the first quarter was 21.07 billion yuan, a year-on-year increase of 23.8%
- 2022-03-29 Kuaishou : 2021 revenue of 81.1 billion yuan, a year-on-year increase of 37.9%
- 2021-11-23 Kuaishou ‘s revenue in the third quarter was 20.5 billion yuan, a year-on-year increase of more than 33%, and the average daily active users reached 320 million
- 2021-08-25Kuishou’s second quarter revenue was 19.1 billion yuan, with a net loss of 7.04 billion yuan
- 2021-05-24 Kuaishou ‘s revenue in the first quarter was 17 billion yuan, and daily active users exceeded 290 million
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