Latana is an AI brand tracking and consumer insight service provider that helps enterprise cloud users understand key brand insights from competitors and their own brand awareness, thereby amplifying audiences and buying drivers, and achieving business growth. Latana recently announced that it has received 36 million euros (about 35.79 million US dollars) in Series B financing, of which 10 million euros (about 9.94 million US dollars) is debt. The round was led by Oxx, with participation from Balderton Capital and Kreos.
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