Li Dan’s first live broadcast sales exceeded 32 million, attracting tens of millions of people to watch

On the evening of December 10, after signing a contract and making friends, Li Dan, wearing a colorful wig, made his debut on Taobao. The 6-hour live broadcast was watched by more than 11 million people, with a cumulative sales of 32 million and a total of 580,000 new fans. The reporter of “Daily Economic News” learned from making a friend that making a friend quickly formed a team of more than 100 people to be responsible for the live broadcast of Taobao, and this team is also responsible for the live broadcast of Li Dan. According to Cui Dongsheng, the vice president of Make a Friend and general manager of the Taobao business department of Make a Friend, “Although we set a challenging goal at the beginning, Li Dan’s investment promotion has already exceeded 50% of the expectation, and there are still many merchants. Contact, but our pits are limited.” | Related reading (Tiger Sniff)

Chu Lanlan

New Oriental has integrated teaching into live shopping, while Li Dan has integrated talk shows into live shopping. In the future, live shopping may not only depend on who has the lowest price, but also whose live room is more interesting and can bring more benefits to consumers. The added spiritual value, I have to say, this also shows that this low-threshold circle has also begun to roll up.

However, the head effect of live streaming is very obvious. The first show of 32 million is a very good performance, but after all, it is the first show, and it is still unknown what will happen in the future. For example, on last year’s Double Eleven, Li Jiaqi’s live broadcast sales exceeded 10 billion, while Wei Ya also reached more than 8 billion. In the weekly list I saw before, these two people can occasionally reach sales of 1 billion, which can be said to be very strong.

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