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Original title: The pop-up window is not honest
Text | Hao Daxing
Source: Planetary Business Review
About a week ago, when a woman in Chongqing was driving her newly purchased Volkswagen ID.6 Mercedes-Benz at the Leijiaqiao Interchange, a message popped up on the central control screen of the car, “It is a gift for recommending a car purchase! You can get 12,000 points for a single transaction, and it will be on the same day. From – September 30!”
In recent years, friends have been more sensitive to pop-up windows, so this lady has been complaining about the problem everywhere. she says:
Hope that the public manufacturers can give consumers a statement.
Today, when car TVs, refrigerators and large sofas are becoming more and more popular, the sudden pop-up of advertisements on the big screen is not really big news. For example, NIO ES6, third-generation Haval H6, BYD Song PLUS DMi, Wei Pai Mocha, and even Mercedes-Benz EQE have all been found by users to behave similarly.
For this kind of behavior of earning my money when I buy it, and making money with my electricity bill after I buy it, it would have been impossible to make a lot of waves. Many friends said with the attitude of watching a movie, who asked you to buy a tram.
But after FAW-Volkswagen gave a statement today, everyone was silent.
They told the media who came to interview that FAW-Volkswagen reminds users of maintenance, brand event invitations and other information closely related to users:
Caring behavior for car owners, not pop-up ads.
Or it has to be the public. When it comes to asking for money or death, they firmly choose the one that they care about more.
Friends who have used domestic Internet products must not be unfamiliar with this technique. There are advertisements on the screen, and there are pop-up windows when you enter. Even if you want to uninstall, you have to ask if you have really thought about it. You are wrong. He also “caring” you a whole family bucket for free.
Interestingly, there are those who care about users, and there are those who care more about users. For example, Mr. Zhou, who is missed by the people, has made a big business for the whole family who cares more about users.
When these bosses left to build cars, many friends, including Daxing, were very worried, but unexpectedly, German friends came earlier than them.
Daxing remembers that four years ago, Volkswagen released a rhetoric, spending 3.5 billion euros to set up a team of 5,000 people to develop People’s OS, and vowed to integrate more than 200 suppliers and more than 70 software control units into this vehicle-engine system.
In March last year, CARIAD, a software company, was established, integrating about 15 software companies of various brands under Volkswagen and top engineers within the group, investing heavily in software research and development.
This year, the media sorted out the ID series models equipped with the People’s OS car-machine system. Some car owners failed to brake and collided with three cars after they put on the brand, some car owners failed to brake and hit the wall, some car owners frequently black screen of death, and various alarms.
The public users have also endured these problems silently. After all, the Passat A-pillars were pierced with dummy lung tubes in the China Insurance Research Institute test, and users will forget the pain after a few months.
Then why is it so violent this time? Daxing felt that on the one hand, the response of Volkswagen was not as good as that of Mercedes-Benz. The Mercedes-Benz pop-up window said that the software was installed by the user himself, leaving the opportunity to care for the user to others. If you can’t make others shut up, you can make yourself happy.
On the other hand, this behavior of Volkswagen has completely aroused everyone’s vigilance against the large screen on the car. Some people say that this will distract drivers and cause car accidents. Some people ask whether manufacturers are using big screens now to sell advertisements in the future, and some people suggest that the relevant departments should take care of them.
The milk is covered, isn’t it? You don’t let him pop the window for you on the big screen, he won’t pop you on the windshield? If you don’t let him play anywhere, will he get you a paid subscription? Don’t think it’s a joke, look at BMW.
Is it hard to make a car? It’s too hard to say, there are so many parts, so many workers, and so many departments.
But it’s simple and simple. We must distinguish what is tossing and what is tossing.
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