From November 5th to 10th, the 5th China International Import Expo (hereinafter referred to as the “CIIE”) will be held in Shanghai. As an annual event for international companies to showcase their products, services and technological highlights to China, the CIIE demonstrates China’s determination to adhere to a high level of opening up. This year, Mercedes-Benz will participate in the exhibition for the fifth time in a row, and will bring its star lineup to Shanghai. A total of 7 show cars cover all 4 brands, including 3 new energy models, 3 “MANUFAKTUR ingenuity and high-end” high-end models. Luxury models, an intelligent safety display car based on the S-Class sedan, show the unchanging luxury genes of car inventors in the era of sustainable travel from multiple dimensions such as sustainability, comfort and safety.
Hubertus Troska , member of the board of directors of Mercedes – Benz Group AG and in charge of business in Greater China, said : “The CIIE has always provided a valuable platform for promoting international exchanges and sharing development opportunities. This year, Messi Des-Benz participated in the exhibition for the fifth time, bringing a variety of electrified models, high-end luxury cars and cutting-edge technologies to Chinese customers. 2022 also coincides with the 50th anniversary of the establishment of diplomatic relations between China and Germany. We are fortunate to witness and participate in the economic and trade relations between the two countries. Continuous development. In the future, Mercedes-Benz will accelerate innovation and transformation in the field of electrification and digitalization, and work with local partners to promote the upgrading of the automotive industry and contribute to deepening Sino-German cooperation.”
Speeding up “full electric”: continuously expanding the lineup of new energy models
Mercedes-Benz is on a firm footing, accelerating towards a “fully electric” future. By the end of the year, Mercedes-Benz will provide new energy models for all luxury segments it serves; from 2025, all newly released models will be based on a pure electric platform. By 2030, Mercedes-Benz will be fully prepared to go fully electric in markets where conditions permit, and is committed to making its new car lineup carbon neutral by 2039 at the latest.
In China, the Mercedes-Benz new energy model lineup covers various luxury segments such as sedans, SUVs, compact models and performance vehicles, providing customers with a variety of sustainable luxury choices. As four Mercedes-EQ pure electric models have been produced locally in China, Mercedes-Benz has further provided Chinese customers with exclusive upgraded configurations to meet local electric needs.
The car lineup for this year’s CIIE includes both pure electric models such as the electric flagship EQS 580 4MATIC, and the Mercedes-Benz GLE e 350 4MATIC equipped with high-tech hybrid power. This year marks the 55th anniversary of the birth of the Mercedes-AMG brand, and the Mercedes-AMG EQS 53 4MATIC+ was unveiled at the CIIE in the classic “Red Pig” livery of the legendary originator of the track, the 300 SEL 6.8 AMG, symbolizing the With the brand’s commitment to extending performance luxury into a new era of electric power.
Focus on Luxury Brands: Create Exclusive Privileges with “Perfect Beauty”
A focus on luxury brands is at the heart of Mercedes-Benz’s corporate strategy. Mercedes-Benz is striving to expand its brand strength more effectively, and to create the cars that customers want with a diversified product portfolio plan. The “MANUFAKTUR Ingenuity and High Definition” exclusive customization service aims to provide customers with unique aesthetic tastes with a wider range of product choices with ingenious individual details and luxurious and exclusive style to meet their diversified aesthetics and craftsmanship demands .
“MANUFAKTUR ingenious and high-quality” has innovatively created 4 customized car paints for the Maybach S-Class sedan, and cooperated with Qiu Qingnian, the representative inheritor of the national intangible cultural heritage Chinese painting pigment skills, inspired by the magnificent Chinese color, and jointly gave “Xuan Black” , “Yuebai”, “Jiqing” and “Luanhua” are exclusively named. The Mercedes-Maybach S 680 4MATIC in the lineup of the show car lineup selects 5 hand-painted two-tone paint finishes and black custom paint, and can choose 3 Nappa leather trim and 3 two-tone colors The exclusive color scheme of the steering wheel, coupled with the meticulously crafted interior decoration and handcrafted details, interprets the brand’s concept of perfection, continuous and innovative “ceremony”. In October, the world’s first Mercedes-Maybach Lijing City Brand Center opened in Shanghai. It will provide each customer with a Lijing consultant and provide exclusive sales consulting, customer care and other services, aiming to bring beauty to Chinese customers. An immersive experience in the contemporary gift of Seyders-Maybach.
Enhancing “Automotive Software”: Driving Future Mobility Innovation
China is a pioneer in digital innovation, and it also brings huge potential and opportunities for Mercedes-Benz to promote the development of automotive software. Today, Mercedes-Benz has the most comprehensive R&D network in China outside of Germany, with R&D centers in Beijing and Shanghai, the latter focusing on automotive software and digital transformation. The continuous deepening of local R&D layout not only better tailors products and technologies to customers’ needs, but also brings Chinese innovation inspiration to the world and strengthens Mercedes-Benz’s global competitiveness.
The field of autonomous driving has always been one of the highlights of Mercedes-Benz’s research and development. At the end of 2021, Mercedes-Benz obtained the world’s first international certification of the L3-level conditional autonomous driving system in Germany. At present, Mercedes-Benz is communicating with relevant Chinese departments and plans to carry out L3-level conditional autonomous driving test projects in three regions of China. In the future, under the premise of meeting the requirements of Chinese laws and regulations, it will gradually expand autonomous driving related technologies. to the entire Chinese market.
At the same time, safety has always been a top priority in the development and introduction of new technologies at Mercedes-Benz. At the Mercedes-Benz booth at this year’s China International Import Expo, the S-Class’s smart safety display car visually presented the interior design and materials to the audience, demonstrating its world-leading innovative technology and safety standards.
Deepening Sino-German Cooperation: Joining Hands to Promote the Upgrading of China’s Auto Industry
For more than 20 years, Mercedes-Benz has continued to develop the Chinese market. While continuously strengthening the local R&D team and improving the self-research strength of key technologies, Mercedes-Benz has also continued to expand extensive cooperation with Chinese auto companies, technology companies, start-up companies and well-known universities, speeding up product and technology innovation according to local conditions, and more Serve Chinese customers well and help China’s auto industry to upgrade its technology.
For example, in the field of autonomous driving, in July this year, Mercedes-Benz and Tencent announced that they will cooperate in the fields of cloud computing, big data and artificial intelligence technology to speed up the simulation, testing and application of Mercedes-Benz autonomous driving technology. . In the field of electrification, Mercedes-Benz has reached a cooperation with Envision Power this year. The world’s leading smart battery technology company will give full play to its leading product advantages and global production capacity layout, relying on its green technology and zero-carbon system solutions , to provide high-quality, high-safety power battery products for Mercedes-Benz.
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