Author丨Qiu Xiaofen, Editor丨Su Jianxun
36氪 was informed that “Zhaoxinchi”, a MIM metal powder injection molding technology solution provider, has completed tens of millions of Pre-A+ rounds of financing, invested by Suzhou Jianwei Venture Capital, and Kexiang Capital served as the exclusive financial advisor for this round of financing.
Previously, “Zhaoxinchi” has received a Pre-A round of investment led by Northern Light Venture Capital and co-invested by Su Gaoxin Venture Capital. This round of funds is used to supplement production line equipment, research and development expenses, etc.
“Zhaoxinchi” was established in 2018, focusing on MIM metal injection molding technology, providing R&D and manufacturing services for precision parts and related components for the consumer electronics industry, medical equipment, tools, auto parts and other industries.
MIM metal powder injection molding technology is an emerging molding technology that combines plastic injection molding and traditional powder metallurgy sintering technology. It is a molding technology that rapidly produces metal parts with high density and complex structure through degreasing and sintering. MIM technology ranks No. 2 in the “Top 10 Advanced Manufacturing Technologies in the World” released by McKinsey in 2018.
Han Shandong, the founder of “Zhaoxinchi”, said to 36氪 that MIM technology is suitable for mass production of small, three-dimensionally complex precision metal parts, and has unique technical advantages in component design and research and development.
“Zhaoxinchi” product example
As early as 2008, Apple began to adopt MIM technology on smartphones in large quantities. Now, with the development of high-precision and more subtle structural parts of consumer electronic products, MIM technology has been used in smartphone camera brackets, folding screen mobile phone precision hinges. , TWS box shaft, notebook shaft, drones and other fields can be applied.
With the 5G and future 6G application scenarios, more and more intelligent hardware (such as AR, VR, MR and other devices) has a wider application space in product design that realizes complex functions in a small space.
According to reports, in the third year of its establishment , the revenue of “Zhaoxinchi” in 2021 has reached tens of millions . This year, under the influence of the new crown epidemic, it still maintains rapid growth, mainly due to notebook cooling modules and TWS headset shafts. Quick start of the project.
A new change worth paying attention to in the future is that under the leadership of Samsung and Huawei, after three years of expansion, the shipments of folding screen mobile phones have grown rapidly since 2021. In the next five years, the precision hinge market and MIM technology will also usher in The market has exploded.
While the overall fluctuation of the global smartphone market is declining, folding screen mobile phones are a rare sub-category with positive growth. Since last year, Samsung, Huawei, Xiaomi, OPPO, Honor, VIVO and other mobile phone brands have launched their own brands. folding screen mobile phone products. According to industry forecasts, it is expected that by 2025, folding screen mobile phones will reach a market share of 3%-5%, and about 50-70 million units. Calculated at 200 yuan per set of hinges, the new market space for precision hinges will reach 10 billion yuan.
On the eve of the outbreak of folding screen mobile phones, both mobile phone manufacturers and industry chain companies are paying attention to the development space of the hinge industry. At present, hinge-related companies include American-funded companies Amphenol, Taiwan-funded companies Xinnixing, Zhaoli, AVC, etc., and domestic-funded companies Corson Technology, Lingyi Intelligence, and Changying Precision.
Han Shandong said that Samsung, as a leader in the folding screen mobile phone industry, has a leading market share. At present, precision hinges are mainly based on Korean suppliers (such as Kaihewei, etc.). With the expansion of product lines in the future, in order to effectively reduce costs, it is expected to be Further strengthen the integration of MIM resources of existing hinge suppliers and the development of new hinge suppliers.
In addition, most of the first folding screen mobile phone hinge product suppliers of other domestic mobile phone brands choose the American company Amphenol, but in order to effectively reduce costs and promote the popularization of folding screen mobile phones, various brand manufacturers will focus on supporting new hinge manufacturers, Further strengthen investment and integration efforts.
Based on the development trend of the industry, “Zhaoxinchi” accelerates the deployment of opportunities for precision hinges for folding screen mobile phones. At present, “Zhaoxinchi” has established cooperative relations with a number of rotating shaft manufacturers. Han Shandong said that there will be a large release space for the hinge demand of folding screen mobile phones in 2023. In order to meet this opportunity node, the company will further strengthen the research and development investment in the precision hinge market, and integrate industry-leading design scheme optimization and mass production delivery. Technical resources contribute to strategic customers. In order to meet the rapid growth of demand for precision hinges in the next five years, we will lay a solid foundation.
According to him, MIM process manufacturers have outstanding advantages in the precision hinge business – MIM process currently accounts for 40 to 60% of the overall production cost of hinges, and some models account for a higher proportion, and the Know- The threshold of How is very high, and the effective integration of MIM technology and hinge design and assembly technology will inject vitality into the transformation of the precision hinge industry.
In terms of the founding team, Han Shandong, the founder of “Zhaoxinchi”, was the general manager of Fuchi High-Tech Consumer Electronics BU and the group vice president, responsible for business development and strategic project operation. The company’s CTO Zhang Shirong is one of the first MIM technical experts in China. , Amphenol and Fuchi Hi-Tech have more than ten years of experience in the integration of precision hinges and MIM technology. Other core members of the team also have rich industry experience accumulation, and have many years of experience in serving Huawei, Xiaomi, Samsung and other leading customers.
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