Monkey K
Statistics show that China’s game industry has experienced two decades of rapid growth, during which industry revenue has increased nearly 1,000 times. Precisely because of such prosperous data as a foreshadowing, companies involved in this industry have emerged in an endless stream in recent years. With more and more entrants, the Chinese game market has long been a red sea, which can be seen from how popular the domestic game version number is.
Under the brutal competition, there will inevitably be obvious survival of the fittest. As an industry aimed at “fascinating” consumers, at least 75 game projects have announced their dissolution or suspension in 2022. This data is considered conservative.
The game industry competes for creativity. No matter how popular a game was in the past, it is difficult for it to maintain a high number of user loyalty for a long time with the changes of the times, because the creativity of game development will eventually dry up. ” and “QQ Lianliankan” are examples. Of course, when old games end, new games will be born, because while the creativity of some groups cannot keep up with the times, there are always other groups that develop new products.
This applies not only to the gaming industry, but to most consumer industries as well. When to decisively eliminate old products and introduce new products is the key to a company’s long-term success.
Jing
Games that have a greater positive impact on people will have more lasting vitality
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