Netease and Blizzard “break up”, the Chinese game market is maturing

Blizzard and NetEase will not renew their contract after the cooperation expires in January 2023, marking the end of a game era opened by Blizzard’s “World of Warcraft” entering the Chinese market in 2005. Analysts believe that Blizzard’s high-priced contract renewals, advance payment of annual payments and other conditions, as well as competition for intellectual property rights and data of millions of players, are the crux of the problem. This breakup will allow international game industry companies to thoroughly understand the bottom line of the Chinese market, and all parties urgently need to explore a more reasonable profit sharing ratio. | Related reading (The Paper)

Show off

If it was announced before that NetEase and Blizzard broke up, everyone may still have a glimmer of hope. I hope that the two sides can reach a consensus in the next negotiation. After all, everyone listed a few platforms that may accept Blizzard’s cooperation. It seems that there is little intention. But this talk collapsed, perhaps indicating that Blizzard is really going to stop serving this time. Of course, there is Blizzard’s arrogant side as a veteran game manufacturer, but when the cooperation was reached, NetEase also tried to meet Blizzard’s conditions in order to obtain the cooperation. Now NetEase does not want to compromise in order to continue the cooperation, which may also show that the cooperation with Blizzard has not contributed as much to NetEase’s revenue as before. For NetEase, the rise of domestic games has allowed it to have more and more money. of the project.

This article is reproduced from: https://www.fortunechina.com/jingxuan/26243.htm
This site is only for collection, and the copyright belongs to the original author.