Zhong Hongda
The rumors of Blizzard and Netease breaking up, since Netease unilaterally stated last year, giving an accurate timetable, there have been many speculations in the market. After 14 years of cooperation, Blizzard is so determined, and it must have found a next home early. NetEase is also helpless, after so many years of emotional precipitation with Blizzard, it still cannot keep Blizzard. It may be that the cooperation has been going on for a long time, and both parties are dissatisfied. To continue the good story, it may be difficult for both parties to make concessions in terms of interests, and it is difficult to continue.
Blizzard wanted to ask NetEase to stay for half a year, but Blizzard failed to find a replacement for NetEase. Blizzard’s ups and downs like this made NetEase determined not to turn back. Netease’s layoffs made Blizzard’s job continuation even more uncertain. Blizzard’s consistent high-profile attitude towards the Chinese market now seems to be a bit reckless. With such a stalemate, the cooperation between Blizzard and NetEase will soon expire, and there will be more variables in the future of Blizzard, and NetEase also broke up unhappy. The two broke up and there is no winner.
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