The year 2022 that has just passed is a year when people’s travel methods are “shuffled”.

Sales of new energy vehicles have skyrocketed, and the rules of the passenger car market are being rewritten. Electrification has broadened the margins of the market, and some ultra-small electric vehicles have become market darlings.

Two-wheelers are changing too. Both motorcycles and bicycles have set off a new trend. On the one hand, they solve people’s travel needs, and on the other hand, they also carry the expression of personality and lifestyle.

In this “shuffling”, electric two-wheelers have become the eye of the storm. It was originally built on very hard requirements, the scene is relatively single, and there are no tricks. But as the market changes, electric vehicle products are also quietly undergoing a revolution.

As a smart mobility company, No. 9 has attracted a lot of attention with its novel and advanced products, won the love of early users, and successfully cut into multiple subdivision scenarios. But in the early days of its business, it has been lacking a product that can penetrate the mainstream travel needs.

Now, Number Nine has come of age. Today’s consumers need electric vehicles with stronger performance, better quality and higher intelligence. Facing this wave of trends, Jiuhao has intensively launched 5 major electric vehicle series and a variety of products in the past three years, and has gained more and more market and brand reputation.

So, what exactly is it that sets this company apart?

01

The “Cold Play” gene is rare

As a company that started out as a self-balancing vehicle, No. 9 was born with the gene of “cool play”.

Because the balance car is not so much a means of travel, it is more like a “toy” with a strong plaything attribute. The early self-balancing vehicles mainly relied on their cool appearance and futuristic driving style to attract users.

Indeed, the balance car has created a new “mobility concept”, but when it comes to open roads and roads, its practicability is still not as good as traditional travel tools such as bicycles and electric vehicles. In actual use, the balance car is more of a short-distance transportation tool in some closed parks, a relatively small vertical scene.

For Jiuhao, the self-balancing vehicle is the starting point of the company’s entrepreneurship, which makes it stand out from thousands of start-up companies. Through the victory in the category of self-balancing vehicles, No. 9 has proved its technical strength and ability to make products. But it is not enough for No. 9 to just make a balance car. Later, the facts also proved that the self-balancing car was only a starting point of the bigger story of No. 9.

Shortly after the acquisition of Segway, No. 9 quickly retreated and quickly transformed, shifting the company’s focus from self-balancing vehicles to electric scooters.

Relying on its entrepreneurial experience in the field of self-balancing vehicles and the acquisition of Segway, Ninebot has successfully turned the technology and design experience of self-balancing vehicles into a part of the company’s DNA. This part of the “Cool Play” gene has profoundly influenced other products of No. 9, including kart kits and robot products.

In 2019, after entering the field of electric vehicles, this “cool play” gene has become a unique label of No. 9. Especially on their newest flagship electric vehicle product, MMAX 110P, everything has been fully reflected.

As a consumer, you can easily feel the difference between MMAX 110P and most products on the market. The body of MMAX has sharp edges and lines, and the front face adopts a combat-style design, which is more aggressive. You can feel that many designs of No. 9 give priority to appearance rather than cost.

Including the integrated smart instrument used by MMAX, it has a more design sense while displaying driving information in detail; the body paint process takes into account both light and durability; the seat cushion is made of more textured leather material, and the details such as stitching are all Benchmarking cars…

That’s exactly what today’s consumer needs. For the new generation of consumers, especially young people, when they buy an electric car, what they buy is not just a means of transportation, not a low-level replacement for a car, but a “plaything” that can carry personality projection and emotional injection. Better EVs.

Many car owners today often call their car a “big toy” after buying a car, even if it is a car. This reflects their more complex and diversified emotional needs for commodities. And No. 9’s “Cool Play” gene can just cover part of the needs.

02

down to earth,

Also dare to “leapfrog”

In the early days of No. 9’s entrepreneurship, thousands of self-balancing vehicle start-up companies have emerged on the market. With the continuous emergence of new companies, the intensity of competition has also rapidly heated up, and the price of self-balancing vehicle products has been reduced to a fraction of the original value. During the price reduction process, No. 9 was the key “catfish”.

In the early days, No. 9, even if it was a self-balancing car with the concept of cool play, emphasized down-to-earth. It has been immersing itself in technology research and development, cultivating the supply chain, and reducing prices while strengthening products. In the end, No. 9 successfully promoted the lightweight and civilianization of self-balancing vehicles.

In 2015, Jiuhao launched a self-balancing scooter weighing only 12.8 kilograms, priced at only 1,999 yuan. This product activated the balance car market for the last time. In those few years, self-balancing scooters became ubiquitous, approaching the level of popularity, and finally touched the ceiling of the market. After realizing the existence of the ceiling, No. 9 quickly transformed.

Despite the transformation, the experience of making self-balancing vehicles still laid a good foundation for Jiuhao. Later, it entered more “practical product” fields, relying on the down-to-earth cultivation of technology and supply chain.

From balance bikes to scooters, to go-kart kits, bicycles and robots, No. 9 has made many product categories, but after careful inspection, they all revolve around the same set of core technology stack and supply system. The core motors, batteries, and transmission systems , are common.

In the end, No. 9 decided to enter this broader, more proficient and more competitive track: electric vehicles.

As a start-up company, No. 9 has gone through a history of 10 years and has been successfully listed. But it is still a start-up company, and the products it made in the past were basically new concepts.

Electric vehicles are a traditional market, where ten years of experience is nothing. From product pricing, consumer psychological expectations, to distribution and publicity models, the traditional market is often full of rules and regulations.

But Nine still insists on its own development philosophy: use better technology to break through the industry’s imagination of products.

On the MMAX 110P, many of its functional configurations are pioneered by No.9.

MMAX 110P is equipped with ABS anti-lock braking system for the first time, which brings better braking performance, stronger braking performance and more stable braking force output; ZEROLIMIT innovative and more advanced E-180 controller is adopted to provide smoother power The output and handling sense can also improve battery life through kinetic energy recovery; equipped with TCS traction control system, it not only improves the traction of the vehicle, but also maintains the stability of the vehicle in scenarios that are prone to slipping such as rainy and snowy days, including Provides auxiliary power when the cart goes uphill.

Many of these configurations can be said to be at the level of benchmarking cars. It breaks through the configuration ceiling of traditional electric vehicle products, and also reflects Ninebot’s determination to “leapfrog” electric vehicle products.

The obvious improvement is intelligence. As a company with certain Internet genes, No. 9 has paid great attention to the intelligence and ease of use of its products from the very beginning. MMAX 110P can use mobile phones and watches to realize non-inductive unlocking and control of the car. It is equipped with smart headlights and induction feet.

All this makes MMAX 110P a more comprehensive and powerful product, even enough to subvert the product concept of traditional electric vehicles.

03

push the market forward

Since the launch of the first electric vehicle at the end of 2019, Jiuhao has intensively launched five series and more than a dozen different electric vehicle products in just three years.

Objectively speaking, flagship products like MMAX 110P do not fit the mainstream of the market. The most mainstream price range of electric vehicles is still within 5,000 yuan.

It seems difficult to understand that a company that raised the balance car from tens of thousands to 1999 is now making a “leapfrog flagship” and breaking through the ceiling of electric vehicle configuration.

But this is the spirit that a “startup company” should have: starting from demand, developing technology, cultivating the supply chain, and finally landing a product. What No. 9 does is not to follow the mainstream of the market to “volume”, but to open up a new path. Gain insight into the market and advance together with the market.

Now, Number Nine finally has its time. In the past two years, the electric bicycle market has begun to show a trend of accelerated development after experiencing the popularity of shared bicycles and electric vehicles. More importantly, the applicable population of electric vehicles has become younger and more diverse.

People who ride electric vehicles are no longer just middle-aged people who are running around for their lives. And there are more young people, especially college students, and the cycling scene is no longer limited to commuting, but more people start to ride electric vehicles for short trips, or even travel, and a group of electric vehicles that pursue the ultimate have emerged. player”.

The changes in the market have given flagship products like the MMAX 110P more room for development and possibilities. No. 9 finally has the opportunity to advance with the market and break through more new boundaries.

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