On December 19, 2012, a video titled “The Whitebeard of 300 Heroes, First Perspective Trial” was posted on the barrage video website Acfun. The author wrote in the introduction: “This new domestic game still has potential, you can look forward to it… It is estimated that there will be a large-scale test in the near future.”
Coincidentally, these comments sound like prophecies. After the video was uploaded, the video successfully reached the top of Station A within a day, and the official of “300 Heroes” also released the announcement of “free activation code test” a week later.
The congratulatory posts on Tieba can still be found now, and the video can only be watched on Youku due to the relocation of Station A
This period of time is quite important for “300 Heroes”. According to Baidu Index data, between January 7 and 13, 2013, the search index for “300 Heroes” soared nearly 20 times compared to the previous average. Under the influence of one pass, the news spread to the B station again. At that time, the number one UP master of the B station, 12dora, quickly updated the demo video of “300 Heroes”, and other big and small UP also took advantage of this. stock boom.
For many veteran players of 300 Heroes, this may be the reason why they first came into contact with 300 Heroes.
1
“300 Heroes” was able to become popular at AB Station, which was almost a matter of course at the time-the reason was in its particularly eye-catching hero list.
“All the heroes of the world have entered my heart”
In subsequent updates, this list has continued to expand. Whether it comes from classic old anime or new episodes of the current season, players will soon be able to see them in “300 Heroes” for popular anime characters.
These characters in “300 Heroes” are obviously not authorized, but at that time, the “big copyright era” of the second dimension had not yet arrived, and the AB station itself was full of a large number of animation videos with copyright problems, and its audience would naturally not criticize a game. “Hit the edge ball”. Even if the copyright owner comes to the door or causes controversy, it is often just a slight change to the character name and character portrait in the game, such as turning Kaneki Ken into “One-Eyed King”, Mikasa into “Kasakasa”, etc. of.
Operational cases that can go down in history
In 2018, “300 Heroes” finally hit a hard nail. Shanghai Art Film Studio sued “300 Heroes” for infringing “Hulu Brothers” and received a compensation of 520,000 yuan. At this time, the attitude of the onlookers also changed: everyone was surprised that “300 Heroes” was still engaged in copyright infringement after so many years, and they were also happy to watch it collapse.
However, after the lawsuit just finished last year, the next year Meiying Studio announced that it had officially authorized “Hulu Brothers” to “300 Heroes”.
“He gave too much”
In fact, even putting aside the image infringement of the characters in the game, “300 Heroes” was destined to be accompanied by controversy at the beginning of its birth.
The time when “300 Heroes” entered the public eye coincided with the public beta of “League of Legends” national service, and the market prospects of MOBA games in China have been affirmed; compared with DOTA2, which was launched in the national service in mid-2013, “300 Heroes” “Entry time is even earlier.
Just like the high-profile style of this game, when Blizzard and Valve were involved in a trademark dispute due to DOTA2 in 2012, “300 Heroes” had already released various “touching porcelain”-style news, consuming enough public opinion dividends.
It’s almost “abstract marketing”
The development process of “300 Heroes” is not difficult to imagine – the answer has been written long ago, and “League of Legends” is responsible for providing templates for equipment, values, skills, and maps. Even for a long time, it didn’t need to have a player-oriented test server, and most characters could be put on the shelves as long as the models and original paintings were made.
Other domestic manufacturers have not thought about grabbing this cake in the domestic MOBA market before “League of Legends” and DOTA2. “Dream Three Kingdoms” and Qifan both had their days of glory, but after the two giants who divided the market joined the battlefield, they both encountered the situation of the gradual loss of player groups, to the point of being unsustainable.
However, “300 Heroes” has lived quite well between the giants.
“300 Heroes” early changed its name “Sanctuary”, which was full of page games, and turned its attention to the two-dimensional game with fewer competitors at that time (now the well-known two-dimensional game company was not even established at that time). Coupled with the use of a large number of unauthorized well-known IPs, early characters such as Saber, Hakurei Reimu, and Black Rock Shooter, no matter which one has thoroughly understood the psychology of fans, and won a vertically segmented audience.
In the early evaluation report, “300 Heroes” was also called “Sanctuary”, and the character image was obviously more inclined to the European and American fantasy style.
At the same time, “300 Heroes” also has its own advantages in terms of the convenience of playing: whether it is a client in the early 200M, or a game process that does not need to be loaded when entering the battlefield, it is enough to give many people who had poor machine performance and were tired of reading articles. Players are a reason to try, and it is also the best choice for many middle school students to fish in computer classes.
Coupled with the gradual departure from the shadow of “League of Legends” in various aspects, more and more “original” characters and animation eggs were incorporated, and “300 Heroes” also has its own fighting power.
“DIO disappears for 1.5 seconds looking for a road roller”
For a long time, “300 Heroes” has been condemned by a lot of public opinion because of plagiarism and skin changing, but with the advantages of subject matter and gameplay (and perhaps a mysterious and powerful legal department), it has always had a stable audience and dominated a corner. .
In June 2013, someone uploaded a video titled “300 Heroes: Pirated League of Legends” on YouTube, and so far the number of views has risen to 1.41 million. However, unlike the critical attitude in the video, even among European and American audiences with a more mature copyright environment, there are many people who leave a message and express their expectation to play such a game. It can be seen that such a mentality is not uncommon among players.
With the market chaos and players buying it, “300 Heroes”, which was deeply rooted in the “two-dimensional”, lived quite well for a long time after that. It also cooperated with UP in the animation area and the game area at station B for a lot of promotional videos. Almost all famous and surnamed anime UP owners have taken over the business order of this game, which in a sense promoted the commercial attempt to monetize the UP traffic of station B.
The “electric toothbrush” of the animation up industry
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For “300 Heroes”, which was in the limelight, there were two paths in front of you at that time – one was to seek genuine transformation as soon as possible, and through “linkage” to make the heroes in the game become regular; or continue to play side balls, Can earn a day is a day.
“300 Heroes” obviously chose the easier path.
It’s just that the scenery has only been around for a few years, and when “300 Heroes” is getting bigger and bigger, the copyright call also sounded again at the right time. In 2018, when “300 Heroes” tried to link with Bilibili to attract more players, it was widely boycotted. Although the event still exists, the link that was originally placed on the homepage of Bilibili was hurriedly offline.
This event page is still alive
This incident basically announced the end of the launch of “300 Heroes” at station B, and the channels for attracting new players suffered heavy losses; at this time, the planning and operation of the game itself also attracted dissatisfaction from the original player group.
Since Jump Network took over the software copyright of “300 Heroes” from Zhongqingbao, as long as it is related to the operation of the game, you can see that players are brushing “tysb”.
A player Xiao Yang who is still playing “300 Heroes” said: “It’s normal to be scolded for jumping, and they often do some outrageous things.” And described the players’ retreating behavior as “evacuation.”
He gave me an example: On June 9, “300 Heroes” underwent a shutdown update. The main content was to add and delete equipment and mechanisms to reduce online experience and increase players’ income in the wild. Originally, for a game that has been in operation for a long time, this kind of revision to add new gameplay is understandable, but the problem is that these changes are huge, and they have been implemented into the game without actual testing, which directly leads to the imbalance of online and wild income. ——The big guys all got into the wild area to madly farm monsters. Whoever has the equipment cleaned first can decide the direction of the game.
This is not a normal game, this is a cultivator. On the first day of the update, players asked about the cultivation bases of various great immortals on the post bar. From the foundation-building period to the Mahayana period, all the characters finally have their own combat power rankings.
List of terms for cultivating immortals
In addition to players, the official response method of jumping is also quite confusing. After discovering that there was a problem with the changes, they immediately launched a hot-fix patch on the 11th to slash the wild area, and on the 16th they stopped to update some of the callback values. After three major changes in just one week, players who couldn’t stand it could only choose to take refuge one after another.
As an eight-year player, Xiao Yang said that he has experienced many waves of retreats, and the remaining players have become accustomed to taking refuge. Whenever the content of the outrageous version changes, everyone will choose not to play for the time being, and wait for the change. Come back and play again.
In many years of operation, it is not uncommon for similar operations to jump. In the words of players, the balance of “300 Heroes” is like a swing standing on the edge of a cliff, swinging out and retracting, not like the operation of a competitive game at all.
Something similar happens every time a new hero hits the shelves. Usually priced at 45 yuan, these new heroes are so powerful that they are called “45 Dads”. In the days when new heroes were the most popular, it was almost impossible for a team without a 45 in the lineup to win until the next 45 changed the environment. This is almost “pay
to win” is almost unimaginable in other MOBA games.
The most recent 45 dad is Lim from “The Labyrinth of Another World, Black Heart Enterprise”. Theoretically, his performance is not too outrageous.
But it is precisely because of this that this game has hit the “cool point” of some players. In the game, there are often multiple players who choose powerful heroes to form the so-called “set car”. As long as the lineup is selected, it is enough to crush the matched solo players without any operation skills. The winning rate in the profile is usually as high as 90. %above.
It’s just for those solo players and those who didn’t buy 45 in time, the game experience can naturally be called “jail”.
In addition to the game content, “300 Heroes” also has a wonderful operation policy-every time a hero makes a change, the plan that makes the adjustment will be signed.
Players have thus divided the planners into two categories: one is the “ostrich plan” that avoids the important points when making changes, and the other is the “heroic plan” that is drastic and exposes personal ideas.
The latter type is represented by a mastermind named “Buddha Wanren”.
The hero changes in the official announcement on January 26 this year, the plan signature is in parentheses
The Buddha’s tone among players is not very good, and every time it appears, it is often accompanied by countless disputes. Because the heroes designed are much bolder than other plans, discussions around the design ability of the Buddha or personal character can often cover several floors on the post bar.
Screenshots of several classic quotations have therefore gone viral on the Tieba forum. Although some rumors have been refuted, it still cannot change the situation that players enjoy “the game understanding of the Buddha” and “not worse than the LOL designers”.
There is really no test server environment.
I asked Xiao Yang’s opinion on the Buddha, and he replied to me like this: “Let’s see for myself, although the hero he makes is fun, but he has too many skills, and a passive is like several… Buddha always creates a god. , as soon as the hero’s strength is changed, it will go straight to the sky, and Master Bai directly transformed into a version father at that time.”
“Even if the official name of the plan is no longer released, everyone will still think, ‘Is this changed by the Buddha?'”
3
Once the various incidents caused by the official operation are complained, the players of 300 Heroes can hardly finish talking.
For example, in 2014, the “7.24 book subsection event” caused players’ anger because the designer copied the LOL equipment icon. A large number of players poured into “300 Heroes Bar” and “300 Heroes Official Bar”, and exploded it with various yellow pictures and Lifan resources.
The official bar will not be closed until the end of 2018
In July 2016, Jump official updated the original VIP level. The original VIP level 5 is a “take-all” system, and all VIP packages below the level can be received. However, the 14-level VIP system after the revision has become “upward promotion”, and all players can only get the current level of gift packages. It is said that this incident later evolved into the entire 300 Heroes Bar’s bar team breaking with the official jump, and a large number of old VIP users left.
In January 2019, the jumping operation “Silver Fox” publicly abused players in the player group, which led to a large number of players who were ridiculed as mentally handicapped.
These events are all material that has been smashed by 300 players, and there is no doubt that a large number of players have indeed “resigned” between waves of “refuge”.
In fact, even the players who are in it can’t figure out how many people are still playing this game, whether it is lively or deserted, and the “popularity value” displayed in real time in each area on the client side is also useless. The multi-matching speed of the groups within it has little effect.
But what is certain is that whenever the operator of “300 Heroes” once again uses the so-called “shocking operation”, it is like the occasional catfish stirring the pond in the fish school, so that the existing player groups will be reunited again. Make them feel that they are not alone.
Just when I was writing this article, there was news from the player group that Futu was leaving. Xiao Yang said with a little regret that the updates in the past two weeks were actually okay, which made him feel that the official is not too bad, there is something wrong. will also change.
He said: “It’s probably not enough to say that it’s so popular when it’s back to the top, but there should be some hope. If the game really disappears one day, maybe players will say ‘good to die’, but they still can’t bear it. After all For a lot of people, it’s probably just that there’s no such game to play.”
Epilogue
The last time “300 Heroes” appeared in front of more people was undoubtedly because of the news of the overseas version.
The official opened a brand-new official website, and only original characters such as “300 Niang” are displayed on the page; but in YouTube’s promotional video, although it is also dominated by original characters, there are a large number of well-known anime characters in the picture. , teach people not to understand what kind of routine it is going to take.
At the bottom of this video, there are many English comments saying “Can’t wait, submit it soon”
The number of pre-registrations displayed on the official website of the overseas server once exceeded 1 million. The old players in China marveled at the “millions of androids” and satirized the fake official data, but at the same time they wanted to go to the overseas server to “fried fish”. The scene of a novice foreigner.
“You fry fish, I fry fish, and the fish pond becomes a ten thousand point bureau”
Just like in the past, this operation has once again aroused the interest of the existing 300 players. While many people ridiculed, they couldn’t help but go back to the pit to check the situation, rejoin the community discussion, and maintain the game in a small circle. Prosperous sight.
Up to now, it is even difficult for me to say whether “300 Heroes” is going downhill or a comfortable path in the dark. But people can see that this game, which has been accompanied by numerous controversies, is far from the end of its life.
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