Noble fruit that used to cost a hundred yuan a catty is now less than 30 yuan

Where there is a rise, there will be a fall. Under the law of price, no matter whether you are a “noble fruit” or an “ordinary fruit”, they are all treated equally. The current price reduction of cherries depends on why it has become a “noble fruit” with high prices.

The English name of cherries is Cherry. In my early memory, there seemed to be no such fruit as cherries, but in the past 7 or 8 years, I suddenly found that there was such a fruit on the market. It looks like a cherry, but it tastes delicious. No cherry flavor. In fact, people who understand English will know the English name of cherries. Isn’t this a cherry? It’s just that this kind of cherries that have become popular in recent years refers to the large thick-skinned cherries produced in American countries.

Here is a very classic marketing story. In order to promote American cherries, the American Cherry Association deliberately distinguished the name from the local big cherries in China. They replaced cherries with the transliteration name cherries, which is the plural form of the English name of cherries. Although there is no essential difference between the two characters, this is the first step for cherries to create a high-end positioning. The name change is very successful. Similar successful upgrades include red snake fruit and kiwi fruit, etc.

In addition, the harvest time of cherries also coincides with the Chinese New Year. Entering the Chinese market at this time just makes up for the gap in the domestic fruit market. The auspicious and festive colors and expensive prices add a layer of social attributes to cherries. It has become a hard currency for visiting relatives and friends, and it has face.

Now that the price has dropped, it can be regarded as a return and fruit attribute. This should be the case, fruit is for eating, not for hype.