November report: Overseas revenue growth, domestic end-game decline

Data Display:

In November 2022, the actual sales revenue of the Chinese game market was 19.168 billion yuan, a month-on-month decrease of 3.04%, and a year-on-year decrease of 19.23%. The growth rates were affected by the client and mobile terminals respectively.

In November 2022, the actual sales revenue of China’s mobile game market was 13.499 billion yuan, a slight decrease from the previous month, mainly due to the fact that the stimulus effect of the November holiday was not as good as that of the previous month.

In November 2022, the actual sales revenue of the Chinese client game market reached 4.821 billion yuan, a month-on-month decrease of 10.93% and a year-on-year increase of 6.32%.

In November 2022, “Tomorrow’s Ark” performed well in the TOP10 gamma data mobile game flow calculation list, and its ranking rose 39 places to 7th.

China’s game market size in November 2022: The market size is 19.168 billion yuan, and the client-led market has dropped month-on-month

Gamma data “November 2022 Game Industry Report” shows that in November 2022, the size of China’s game market will be 19.168 billion yuan, and the month-on-month growth rate will drop to -3.04%, a year-on-year decrease of 19.23%. Affected by factors such as the concentrated release of turnover in October and the shortening of game and payment time in November, the market size decreased slightly from the previous month. From the terminal point of view, the client is the main source of the month-on-month decline in scale this month, while the year-on-year decline is mainly affected by the mobile terminal.

Data source: China Game Industry Research Institute & Gamma Data (CNG)

Client game market size in November 2022: a large month-on-month drop The market size hit a new low in nearly 6 months

In November 2022, the scale of China’s client game market decreased by 10.93% month-on-month, mainly due to the fact that the November holiday is less than October, and user activity has weakened; in addition, from the perspective of monitoring products, the top product “Fantasy Westward Journey” has dropped significantly. However, thanks to the continued upward trend in 2022, the client game market still achieved a year-on-year growth rate of 6.32% in November.

Data source: China Game Industry Research Institute & Gamma Data (CNG)

Mobile game market size in November 2022: a slight decrease of 0.41% month-on-month, affected by the decline in activity and payment status

In November 2022, the actual sales revenue of China’s mobile game market decreased by 0.41% month-on-month and 25.68% year-on-year. The month-on-month decrease was mainly due to the fact that the stimulating effect of the November holiday was not as good as that of the previous month, and user activity and payment status both declined. From the perspective of products, the turnover of products such as “Yuan Shen” and “Light Yu” increased, but the increase was slightly smaller than that of “Fantasy”. The decline in products such as Journey to the West and Naruto led to a slight decline in the mobile game market this month.

Data source: China Game Industry Research Institute & Gamma Data (CNG)

Gamma data mobile game flow calculation list TOP10: 3 new products entered the list with the highest ranking change of 39

In November 2022, in the TOP10 gamma data mobile game flow calculation list, the rankings of 3 products remain unchanged, and “Tomorrow’s Ark”, “Call of Duty Mobile Games” and “Shenwu 4” are new products on the list.

The ranking of “Tomorrow’s Ark” rose 39 places to No. 7, becoming the product with the highest ranking in the TOP10 gamma data mobile game flow calculation list. From the perspective of historical data, the turnover performance of “Tomorrow’s Ark” is relatively stable. According to gamma data calculations, the average monthly turnover of this product from January to November 2022 is about 130 million yuan; in November, the product will celebrate its 3.5th anniversary, combined with relevant time-limited searches Activities such as time-limited fashion and furniture have effectively increased user activity; in addition, “Tomorrow’s Ark” also launched mainline animations and related commemorative activities. After the animation was launched, the number of views exceeded one million. Previously, Yingjiao Network also announced the concept CG and real machine demonstration of the new “Ark of Tomorrow” IP “Ark of Tomorrow: The End”. The future value of this IP is worth looking forward to.

Note: The TOP10 mobile games are the top ten products in the gamma data mobile game calculation list. The gamma data mobile game flow calculation list is the product flow ranking in the statistical cycle calculated by gamma data (CNG) through research, financial reports, monitoring lists, and model building. The product flow is iOS, Android, jailbreak and other channels The total turnover before sharing does not include overseas market turnover, the data is for reference only, the same below. Data source: Gamma data (CNG)

Distribution of TOP50 game types: Shooting games, MMORPG/ARPG games have increased their turnover share, and leisure games and tower defense games still have a lot of room for development

In November 2022, among the top 50 mobile games in terms of revenue, the MOBA revenue share ranked first, and the revenue share of shooting games, MMORPG/ARPG, etc. was higher than that of the same period last year. In addition, leisure and tower defense categories were added to the top 10 genres in the running water compared with the same period last year. Among them, leisure products are “Pocket Raiders” and “Bullet Squad”, and the tower defense category is provided by “Tomorrow’s Ark”. It is worth noting that the market share of new categories is mainly supported by a small number of top products, and the overall market space of the category still needs to be cultivated and released.

Data source: Gamma data (CNG)

Distribution of TOP50 game IPs: client game IP adaptation products turnover, increase in quantity share, new mobile game IP adaptation products

In November 2022, among the TOP50 mobile game sales, client game IP adaptation products still have the largest sales volume and quantity share; compared with the same period last year, the new mobile game IP adaptation product “Honkai 3”, and the novel IP adaptation product sales volume and quantity share are even The decrease was mainly caused by the turnover and ranking decline of products such as “Harry Potter: Magic Awakening”; the sales share of stand-alone/host IP adaptation products increased by 0.9% from the previous month, mainly due to the increase provided by “Three Kingdoms: Strategy Edition”.

The inner circle is November 2021, and the outer circle is November 2022 Data source: Gamma data (CNG)

Statistics of discontinued mobile game products: the number of discontinued products has increased, and the reason for the suspension involves operational strategy and contract issues

In November 2022, the number of outages of mobile game products will increase month-on-month. Among them, “Voyage Diary” will be out of service due to the adjustment of operation strategy, and “Hero Is Me” will be out of operation due to the expiration of the agreement with the developer.

Note: The statistical scope is the enterprises and products involved in the R&D competitiveness model of gamma data, and the statistical deadline is November 2022. Data source: Gamma data (CNG)

TOP10 iOS channel download calculation list: 2 new game IPs on the list to help product performance

In November 2022, in the TOP10 iOS channel download calculation list, the new game “Organic Small Farm” topped the list, and another new game “Neon Abyss: Infinite” was on the list. “Neon Abyss: Infinity” is an IP adaptation of a stand-alone game. On the basis of a high degree of restoration, some innovations have also been made on the mobile terminal. The PC version of this work has been evaluated by about 16,000 users on the Steam platform, and has achieved 89%. The comprehensive favorable rate, relying on the IP reputation and the quality of the original work, the popularity of the mobile game is relatively high after its launch.

Data source: Gamma data (CNG)

Top 5 of Xinyou’s first-month turnover list: the performance is better than last month, and the first-month turnover of 2 products is estimated to exceed 100 million yuan.

In November 2022, the overall performance of TOP5 new games in the first month is better than that of last month, and all 5 products have entered the TOP150 gamma data mobile game flow calculation list for this month. Among them, the sales volume of 2 products in the first month is estimated to exceed 100 million yuan, and the application of IP is also relatively rich. 4 products are adapted from IP, and the terminals are different.

“Neon Abyss: Infinite” has over 3.9 million downloads on the TapTap platform, topped the iOS free list on the day it was launched, and entered the top 11 iOS best-selling list;

“My name is MT: Homecoming” topped the iOS free list for three consecutive days after its launch, and it has also remained within the top 10 of the iOS best-selling list for several consecutive days;

“Non-Anonymous Command” broke into the top 3 of the iOS free list on the day it was launched, and entered the top 15 of the iOS best-selling list in November.

Note: The above are mobile games that will be launched in November 2022, and are ranked based on the domestic turnover status of all platforms 30 days after the product is launched. Products that have been online for less than 30 days are calculated according to their current turnover status in the first month. The data comes from the gamma data mobile game flow calculation and is for reference only. Data source: Gamma data (CNG)

The status of new games that have entered the TOP200 iOS best-selling list: the number of new games has rebounded

In November 2022, there are 13 new games that have entered the TOP200 iOS daily best-selling list, a month-on-month increase of 160%, which is relatively close to the same period of the previous two years.

Data source: Gamma data (CNG)

The actual sales revenue of China’s self-developed games in overseas markets: the actual sales revenue of self-developed overseas markets increased slightly month-on-month

In November 2022, the actual sales revenue of China’s self-developed games in overseas markets was US$1.361 billion, a slight increase of 0.51% month-on-month. Version updates, large-scale activities and linkage activities help increase product revenue. At the same time, the marketing model combined with light gameplay also contributes to product performance.

Data source: China Game Industry Research Institute & Gamma Data (CNG)

Game changes in overseas markets: version updates and large-scale events are the main factors for product revenue growth

“Yuan Shen” was updated to version 3.2 in November, with new characters and plots to achieve strong growth in sales.

The growth of “Tomorrow’s Ark” in November is due to the launch of a series of activities such as “2022 Thanksgiving Festival·Autumn” in the Japanese market.

“Sparrow Soul” launched a joint activity with the well-known Japanese manga “Saki-Saki-National Chapter” in November, which effectively stimulated user activity.

“Infinite Lost” landed in overseas markets at the end of October, and was shortlisted for the TOP2 iOS mobile game download list in Japan and South Korea on the first day of its launch, and its sales performance was fully reflected in November.

“Marvel Snap” still performed well in the second month after its launch, and the European and American markets are the main sources of income.

Note: The market monitoring scope of gamma data on this page covers key regions such as the United States, Japan, South Korea, Hong Kong, and Taiwan Province of China. Data source: Gamma data (CNG)

TOP10 overseas download calculation list of iOS channels: secondary gameplay marketing model drives product growth, and light gameplay elements dominate TOP10 products

In November 2022, in the TOP10 overseas download calculation list of iOS channels, overall, 70% of the TOP10 products contain obvious light gameplay elements; The product marketing and promotion effect of the product is obvious, driving its download volume to rise. “X-HERO” is promoted in combination with a variety of casual side games, and this product has also entered the list many times.

Note: The market monitoring scope of gamma data on this page covers key regions such as the United States, Japan, South Korea, Hong Kong, and Taiwan Province of China. Data source: Gamma data (CNG)

Top 5 new games in the overseas download calculation list of iOS channels: IP foundation and theme innovation have become the main factors for the growth of new games in overseas markets in this period

In November 2022, among the top 5 new games on the overseas download calculation list of iOS channels, the “Girls Frontline” IP game “Girls Frontline: Project Cloud Atlas” topped the list. The previous game “Girls Frontline” performed well after it was launched in overseas markets, and has been in stable operation for 4 years, laying the foundation for the global release of the new game. The global English version of “Girls Frontline: Project Cloud Atlas” reached the top of the free list immediately after the global pre-download, and the game was launched in South Korea. , Taiwan, China, etc., all took the first place in the free iOS game list, and after the Japanese version was launched, it won the first place in the download list of the App Store and Google Play.

The background of “Mirror Story” is set to tell fairy tales from the perspective of a magic mirror. With its relatively novel themes and high popularity of characters around the world, it is currently performing well: after being launched in Hong Kong, Macao and Taiwan regions of China in November, it reached the top of China Taiwan’s iOS free list and best-selling list, and the game in Hong Kong, China also entered the top 10 of the double list.

Note: The market monitoring scope of gamma data on this page covers key regions such as the United States, Japan, South Korea, Hong Kong, and Taiwan Province of China. Data source: Gamma data (CNG)

This article is from the WeChat public account “Game Industry Report” (ID: CNGgame) , author: Gamma Data, 36 Krypton is authorized to publish.

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36Kr IT House Pinwan
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