Dr. Ling Shiquan, CEO of Radar Auto
Titanium Media News On July 12, the RADAR brand was officially released, the Chinese name is “Radar”, and its first pickup RD6 based on SEA’s vast architecture made its debut. With the theme of “Opening the Radar in Everyone’s Heart”, the RADAR car brand launched RADAR Weekend, a lifestyle sub-brand that fully focuses on outdoor lifestyles, and announced that it will cooperate with global one-stop camping equipment. The brand Naturehike has jointly developed a variety of outdoor camping expansion equipment, and jointly launched the “Guarding Natural Wonders” plan with the Chinese version of “National Geographic”, inviting multiple friends of the brand online to jointly build a diverse outdoor lifestyle ecosystem, opening for users to travel in multiple scenarios. “radar”.
Dr. Ling Shiquan, CEO of Radar Automobile, said: “Radar takes a worry-free lifestyle, an unbounded spirit of exploration, and a traceless environmental protection concept as its brand value, and the brand is positioned as a mobile multi-charged space. Radar is not only a technology-oriented brand, but also a A brand that advocates nature and humanities and emphasizes diverse outdoor lifestyles.”
Mr. Yi Han, CGO (Chief Business Growth Officer) of Radar Automotive
Mr. Yi Han, CGO (Chief Business Growth Officer) of RADAR Automotive, said: “RADAR will launch a lifestyle sub-brand that fully focuses on outdoor lifestyles – RADAR Weekend, carrying more explorations on outdoor lifestyles. We also hope that Radar can become The connector between the city and nature, so that daily urban driving and weekend outdoor trips can inspire infinite diversity and splendor.”
Diversified exploration of the world, Radar Automobile is based on the new track of “New Energy + Diversity”
Unbounded exploration, domain focus, extreme diversity. Based on the new track of “New Energy + Diversity”, Radar Auto focuses on new categories of users’ diversified life, and provides users with diversified life solutions. I hope that every one of you who loves freedom and enjoys diverse outdoor can be your own life leader. To explore, to love, to enjoy the boundless freedom.
In order to better meet the needs of users for diverse outdoor life, RADAR Motors has created a sub-brand of RADAR Weekend, and will build a RADAR user co-creation platform and co-create with cross-border brands to continuously improve the infinite possibilities of diverse outdoor life. At the press conference, Radar Auto announced that it has reached an in-depth cooperation with Naturehike, a global one-stop camping equipment brand. The in-depth joint series products of the two parties will be unveiled in the second half of this year, and a variety of outdoor camping expansion equipment will be jointly developed and discussed together. The possibility of multiple outdoor lifestyles in the future can truly achieve one-stop travel. At the same time, Radar Auto and the Chinese version of “National Geographic” launched the “Protect Natural Wonders” program. The two parties will jointly uphold the concept of no trace of environmental protection, have in-depth dialogue with nature, breathe at the same frequency, and invite environmentalists to join online to protect nature together. , and naturally pure.
Vast set sail, RD6 “electric” bright infinite possibilities
While entering the public eye, Radar Auto also launched a new offensive in the new energy vehicle market with its first product. Radar RD6 is a pure electric pickup based on the vast architecture of SEA. As we all know, the vast SEA architecture is the smart pure electric architecture with the largest bandwidth in the world and the most efficient smart electric vehicle solution in the world.
The Radar RD6 has a large storage space and a large-power full-scene discharge function. It has outstanding advantages in charging, comfortable driving, and ingenious design. It can be urban or wild, and can fully meet the needs of outdoor adventure and urban life scenarios. It is known that the 100-kilometer acceleration of the radar RD6 reaches the level of 6 seconds, and the pure electric cruising range exceeds 600 kilometers. At present, the radar car has not released more information about the RD6, we can look forward to it.
There was also a small Easter egg at the scene. At the press conference, Peter Horbury, the brand styling officer of Radar Automobile, sent his sincere wishes to Radar Car in the form of a video, and explained the design concept of Radar Car. Radar Car will be practical in a softer and more natural way. Function and natural aesthetics in one. This is the philosophy of design and the philosophy of the brand. I believe that in the near future, we will be able to fully interpret the design language of Radar cars.
In addition to its debut in RD6, Radar Auto also conveyed its confidence in the new energy outdoor segment to the market: deep insight into the market and users + outdoor full-scene ecological layout.
Starting with pure electric pickups, entering the new energy vehicle market
With the popularity of electric pickups in the European and American markets, the domestic pickup market is improving. It is time to look at pickups with new eyes. The entire pickup market is undergoing changes. Since 2022, the favorable policy of lifting the ban on domestic pickup trucks has been continuously upgraded, and the restrictions on pickup trucks entering cities have been further relaxed in many places and cities. Under the dual effects of policies and the market, pickups gradually transition from tool attributes to passenger and high-end attributes, and will form a differentiated product layout in the future.
Let’s take a look at the slightly crowded new energy vehicle track. In 2021, the penetration rate of China’s new energy vehicle market will reach 13.4%, while this figure is only 5.4% in 2020. The new energy market has entered a new level, and major manufacturers have joined the “new energy battle”, with huge development potential , electrification is bound to penetrate the pickup market.
The market is turbulent, and the concept of life is constantly changing. Data from iiMedia Research shows that from 2014 to 2021, the market size of China’s camping camps has increased from 7.71 billion yuan to 29.9 billion yuan. The willingness to travel is more inclined to go to nature, and exquisite camping and outdoor leisure travel have become new trends in travel. Car categories such as sedans, SUVs, and MPVs are the main travel choices for users, and there is a lack of a truly outdoor-focused model in the market. The radius of life has gradually expanded, and the lifestyle of users has become more diversified, which has also released more possibilities.
Huge market potential and thriving user ecology make the outdoor industry a hot spot for development. In response to the market trend and the needs of users, Radar Auto is the first to launch a pickup based on SEA’s vast architecture – Radar RD6. Taking pure electric pickup as the entry point, based on the new track of “new energy + diversity”, it has entered the new energy market segment. Undoubtedly a wise move.
Diversified brand layout, fun in the outdoor market
Driven by the proposition of “multiple outdoor, boundless exploration” and the new energy strategy, Radar Auto will launch a scene-based product matrix focusing on outdoor lifestyles in the future, including medium-sized pure electric pickups, medium and large new energy pickups, full-sized pure electric pickups, off-road pickups SUV, ATV, etc., covering pure electric, super hybrid and other power modes, will accelerate the upgrade in the product dimension, and comprehensively deploy to face a broader outdoor travel market.
After targeting the outdoor economic outlet, how can we continue to meet the needs of users and stand out in the fierce market pattern?
Building the first pure electric pickup is the first step for radar cars, and the follow-up action is the capital of market competition. In the chess game of new energy development, the ambition of Radar Automobile does not seem to be limited to pickups, and the product matrix is a strong proof. In addition, the release officer of the Radar Auto Ecosystem stated at the press conference that “a series of intelligent and fun outdoor experiences and product service ecosystems that exceed expectations will be released”, which released a signal: the future product form of Radar Auto is very likely to change from travel tools. Extend to all scene categories. Starting with pickups, not just pickups, and a comprehensive layout of the outdoor market may be the answer to radar cars.
The vitality displayed by the market and users is exactly the confidence and confidence of the radar car to enter the new track. But for car brands, in the final analysis, it is inseparable from products and technologies, which are the foundation of their existence. The eyes of the masses are sharp, and only high-quality products can be recognized by users and withstand the test of the market.
If an enterprise wants to “circle fans”, its strength is indispensable. If products and technologies are hard power, then cultural empowerment is the soft power for enterprises to develop upward.
The outdoor culture represented by camping has gradually moved from the niche to the public. It is no longer limited to a single level of “adventure, extreme, and rough”, but instead presents the multiple characteristics of “strong social interaction, emphasis on experience, and deep leisure”. Radar Auto elaborates the connotation of outdoor culture in depth, promotes the organic unity of cultural value and outdoor business, makes outdoor life a culture that is close to nature and protects nature, and shows the mission and responsibility of the brand in the new era.
Opportunities and challenges coexist, strength and responsibility. The penetration rate of the new energy vehicle market has increased, but the “shuffle” continues; diversified life is in the trend, but the protection of the natural environment still needs to be strengthened. The Radar car brand is backed by Geely Group, and has high-quality resources such as R&D, production, procurement, and sales systems. Based on Geely Group’s powerful Internet of Things technology, based on the new track of “new energy + diversification”, it will precisely lay out a diverse life market, and We will continue to build a worry-free lifestyle, unbounded exploration spirit, and traceless environmental protection concept culture, so that users’ outdoor life can show diverse charm.
It is reported that the radar RD6 will be launched this year, and now the “0 yuan reservation” channel has been opened. The first batch of pre-booking users can enjoy the priority to pick up the car, the preferential rights to the multi-brand friends activities, the preferential rights to the new product launch activities, etc., and can also obtain the exclusive brand certification badge of the official App of Radar Auto, the surprise blind box, Exclusive car pickup package with a value of 5,000 yuan for a variety of outdoor camping equipment. Immediately, start a diverse outdoor wonderful life .
media coverage
NetEase News Fast Technology NetEase News Machine Heart Titanium Media
Related events
- Open up a new track of “new energy + diversity”, RADAR radar car officially released2022-07-12
- Wuling launched its first new car in 2021, positioned as a youth-type pickup truck, named Wuling Journey2021-01-18
- Passenger Federation: The cumulative sales volume of pickup trucks in 2020 is 478,000 units, a year-on-year increase of 9% 2021-01-15
- Musk: Electric pickups will no longer lose weight, and will design small-sized pickups for the global market alone2020-05-24
- Tesla says electric pickups are scheduled to exceed 250,0002019-11-27
This article is reprinted from: https://readhub.cn/topic/8hAdnMvLRVy
This site is for inclusion only, and the copyright belongs to the original author.