Author｜Wei Shiwei
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36 Krypton learned that the Australian new energy company OSW (from One Stop Warehouse to One Simple Way) recently announced that it has completed tens of millions of Australian dollars in financing, and Hillhouse Investment (Hillhouse Investment) has an exclusive strategic investment.
It is reported that this round of funding planning will be divided into two directions: Australia and overseas. Facing the Australian market, OSW will increase investment in software and efficiency tool optimization, technology and product solution development, especially in the fields of distributed energy storage and virtual power stations; for overseas markets, OSW is currently operating in the Netherlands, Poland and A service outlet has been opened in Texas, the United States. In the future, the company will further expand other markets in Europe and the United States to achieve more regional coverage.
OSW is a company that 36 Krypton has followed and reported for a long time. Founded in 2013, OSW focuses on the integration of “photovoltaic + energy storage” systems on the residential side, and sells and deploys photovoltaic and energy storage systems through retailers and installers. At present, OSW has become one of the largest wholesale solar energy distributors in Australia. In addition, OSW has also independently developed the first end-to-end carbon trading platform. Its main business model is to collect carbon reduction “green certificates” from customers and sell them to thermal power plants and other high-carbon-emitting enterprises that need to pay carbon taxes.
In recent years, Australia has actively promoted the layout of photovoltaic + energy storage, and the renewable energy industry has developed rapidly. As one of the leading new energy companies in Australia, OSW has been positioned as an optical storage solution service provider with a digital platform as the underlying logic since its establishment, and independently develops information systems and management for clients, operators and suppliers. platform.
Among them, the Green Deal collaborative tool platform launched by OSW for clients can help clients manage end-user data, reduce operating costs, and provide financial/carbon trading services; for the operation end, OSW has customized and developed the Solar Brain full-process business management system, Significantly improve its own operating efficiency and sales accuracy, effectively reduce management costs and operating risks; facing the supply side, OSW independently designed the Sailfish information system that serves the supplier’s logistics system, greatly optimizing the supplier experience, improving logistics costs, and improving turnover efficiency .
Anson Zhang, co-founder of OSW, told 36 Krypton that in 2022, the company will carry out a series of integration and iteration of these information systems, as well as local extension and expansion, and expand its services to Europe and the United States. At the same time, OSW has intensified the development of system intelligence and enriched the task-oriented collaborative flow.
“The combination of Green Deal, Solar Brain and Sailfish provides an end-to-end solution for the commercial operation of OSW from product introduction to final installation and delivery, as well as after-sales support.” Anson said, with the openness of Green Deal It can integrate with multiple platforms, provide customers with one-stop efficient solutions, greatly improve the operational efficiency of retailers and installers, and effectively promote the rapid popularization of photovoltaics and energy storage in different countries.
In Anson’s view, OSW is always committed to helping more customers participate in the renewable energy industry and accomplish more efficiently, whether it is building software and collaborative work platforms, improving customer operational efficiency, providing diverse products, and conducting real-time product training, etc. Development, design, procurement, installation and delivery for energy transition and upgrade.
In 2022, OSW will further consolidate its market position in Australia, deeply cultivate subdivided fields, introduce multiple brands, and expand the coverage of front warehouses. At the same time, the team will iteratively upgrade its various tool platforms and software systems to continuously improve operational efficiency and customer experience. .
Due to the impact of abnormal climate factors such as floods, the Australian photovoltaic industry will be relatively sluggish in 2022, and the overall market size will drop by more than 15%. However, OSW’s revenue scale has achieved growth against the trend, and its market share has continued to increase. “Australia’s climate change has increased our determination to promote renewable energy.” Anson said.
From an industry perspective, the crisis in the global energy sector will intensify in 2022, and the energy markets of various countries will show an unbalanced development trend. “This provides a historic opportunity for the rapid expansion and development of OSW.” The global photovoltaic industry has developed to a considerable extent (the growth rate in the European market is particularly significant), but the rapid outbreak of market demand will also cause short-term bottlenecks in the supply chain response; in addition, in many countries and regions, there are currently There are not enough installers to install and deliver systems.
“We are trying our best to lower the entry barriers of the industry. By providing comprehensive solutions such as product portfolios, tool platforms, and training activities, more people can enter the industry and participate in the tide of energy reform,” Anson said.
While maintaining the steady development of the Australian business, in August this year, OSW officially entered the European market, taking the lead in establishing branches in the Netherlands and Poland; in December, OSW Belgium and France branches started operations. Up to now, the OSW European team has reached dozens of people. In addition, the Texas branch of OSW has also successfully landed in December.
Talking about the development in 2023, Anson revealed that next year will be the first year of OSW’s development in the European and American markets. The company will continue to deepen the market and keep close to local needs. At the same time, it will further optimize customer experience and increase customer base through IT system iteration and service system upgrades Satisfaction, empowerment for customers, and assistance for carbon neutrality.
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