Plum is a UK personal savings service designed to boost people’s bank deposits. It uses automation and smart technology to save and invest for users. The system, currently used by 650,000 people in the UK, connects to UK bank accounts and uses AI to analyse how income and spending are done. It calculates the ideal savings amount and automatically puts it out every two days. The money can then be invested in themed funds, suitable for both beginners and experienced investors. Smart Money” smart financial transaction application Plum announced that it has completed over £1.65 million in crowdfunding on the Crowdcube platform.
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