Samsung executives say “do not build cars”: do not want to compete with customers, when the supply chain is more profitable

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Samsung will not make its own electric cars , the Korea Times quoted two Samsung executives directly involved in the decision as saying. The main reason is that Samsung doesn’t think its efforts in finished electric vehicles will lead to sustainable profits . As a leading parts supplier to the electric vehicle industry, Samsung also wants to avoid potential conflicts with customers.

One of the sources said: “Samsung still has a lot of design-centric issues left unaddressed when dealing with the finished EV business. From Samsung’s perspective, it would be a big investment and probably not guaranteed to be of value. .”

As its smartphone business faces stiff competition and declining profits, Samsung has relied more on its components business for high profits . IT House learned that Samsung is currently shipping autopilot chips, camera modules, batteries, OLED displays and other components, and customers include Tesla, Hyundai, BMW, Audi, Rivian and other automakers.

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