Today is the former public offering champion Zhao Yi. After the transfer, a public offering product, Quanguo Xuyuan three-year holding period mixed fund was issued, which is also Quanguo’s first public offering product.
Early in the morning, I saw the bank account manager recommending this product. According to the current news, the whole market for this product has raised 8.3 billion. Since the product limit is 10 billion, the channel is expected to end the release tomorrow, and the product subscription is estimated to exceed 10 billion tomorrow.
It is understood that the China Merchants Bank channel sold 2.65 billion, and the Postal Savings Bank channel sold 2 billion.
The largest issue this year is E Fund’s three-year holding mix of quality kinetic energy, with a total issue size of 9.911 billion yuan, so this time Zhao Yi’s product is expected to break a record, and it is the largest equity fund issued this year.
I think that the pressure of public fundraising at the top is very high. The sales have not been good recently. Xinfa has only sold 100 million or 200 million. It can be attributed to the bad market and public funds are not popular.
So now Zhao Yi has issued 10 billion in two days, and it is still a 3-year holding period product, so you can’t shirk it to the market.
Under the background that the market fell to 3,000 points, a large number of Christian Democrats suffered heavy losses, and repeatedly posted loss lists, Zhao Yi was able to sell so much. Personally, I think the reasons are as follows:
1. The Champion Fund Manager Effect
Zhao Yi is the performance champion of public funds in 2020. In 2021, the scale exceeds 40 billion and still achieves the top 5% performance of the same kind. His representative works have a return rate of 475.58% in the past three years, ranking first.
Second, large-scale propaganda
Zhao Yi has been very active in recent months. Except for the National Day holiday, there are road shows and live broadcasts almost every night. Even I was invited by a certain platform to participate in the road show research, and the investment in this aspect is very large.
In addition, Wang Guobin is also a good writer and knows how to promote and build momentum. Quanguo’s first special account with a starting point of 1 million raised 14 billion against the trend. It seems that this set is effective.
3. Team configuration
Quanguo founder Wang Guobin and chairman Ren Li are industry veterans who have been in the business for nearly 30 years, and are also the founders of Dongfanghong and Junhe Capital. The core members of the investment research team have an average of more than 15 years of experience and are experts in the industry. Li Ren is a marketing expert and a strong alliance.
4. Blitz, no competition in October
The market fell to around 3,000 points, and the fund issuance was sluggish, so there are no blockbuster products of star funds in the market during this period. In addition, the market generally believes that the risk below 3,000 points is not large, so the 3-year product is acceptable. Zhao Yi Had a blitz.
5. The performance of the first product of Quanguo is OK
The three-year special account issued by Quanguo previously has a net product value of 0.996. During the same period, the Shanghai Stock Exchange Index fell by 6.87%, and the ChiNext Index was 15.06%. Under the uncertainties of the previous market decline, the manager responded with a low position, with 7-8 positions. Point, the overall operation is stable, and the experience of buying customers is well protected in this round of decline.
6. Channel tasks
This time, the Postal Savings Bank surpassed China Merchants Bank. It is said that it sold 2 billion yuan. The bank employees rushed to the task and took on a lot of shares. It is not ruled out that there are bank employees who subscribe to the fund with their own pockets.
It seems that the IP of the champion fund + the boss’s ability to speak and write articles + channel diligence is the only way to build an explosive fund. In addition, it is generally considered that the risk is not too high for the market with 3,000 points. Of course, some things are quite difficult to copy.
Finally, I sighed that these days, it is not easy for bankers, and the pressure of public fundraising has come again, it is not easy to lie down. @Today’s topic #Star plan creator# #赵一新基Subscription is hot#
Risk Warning: Investment is risky, and you must be cautious when entering the market. The article only represents the author’s personal opinion and does not constitute investment advice for readers. The content of the article is for research and learning purposes only, and the stocks, funds, etc. involved do not constitute any investment advice.
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