Shi Jingshan Xin Zhilei
Celebrities make trendy brands more by relying on their personal IP to provide the greatest value for the brand. The price-performance ratio of the Madness brand itself is worrying, and many review bloggers have criticized it. After all, clothing cannot be called a trendy brand if it is oversized, brightly colored, or printed with a logo.
The epidemic has been going on for three years and the economy has been in a downturn. The added value of celebrities cannot conceal the reality that the goods and prices are not equal. Consumers do not buy it, and the brand retreats in time, which is also expected. I am afraid that apart from Shawn Yue’s brand, there are many brands that are on the verge of danger.
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