36氪 was informed that the game big data analysis service provider “Shushu Technology” has recently completed the C+ round of financing. The investor in this round of financing is GGV Capital, with an amount of 100 million yuan. According to the company, this is its third financing in two years, with a total financing of nearly 600 million yuan.
Shushu Technology was established in July 2015 with the goal of becoming a global top game big data analysis service provider. The founder and CEO of the company, Lv Chengtong, worked in Tencent Technology for 5 years and has rich experience in the field of game data and big data analysis. At present, the size of the Shushu technology team is about 250 people. Lv Chengtong introduced that since its establishment in 2015, the development of Shushu Technology can be divided into three stages. The first stage is from 2015 to 2018, and the company is in the product and market validation, which is the PMF stage. The second phase is from 2018 to 2019. At this stage, Shushu Technology’s products have been polished and implemented in 100 customers. The third stage is from 2019 to now, the company has entered the stage of large-scale development, serving more than 700 customers.
In terms of the specific needs addressed by the company, 36Kr has previously reported that many domestic game manufacturers have achieved relatively standard processes in terms of data collection and data analysis. However, in addition to the leading manufacturers, the data collection and analysis systems of other game companies still need to be improved. In addition, for different versions and types of games, the requirements for data collection are different, and Shushu Technology can provide these enterprises with a variety of data collection methods through its own technical product system. On the other hand, Shushu Technology analysts The team can subdivide game data collection requirements into multiple categories, and refine them into templates for implementation.
At present, the main product provided by Shushu Technology is its self-developed game big data analysis platform. It is understood that this product can provide an integrated data operation analysis solution to meet the operation analysis needs of game companies in all categories, multiple scenarios, and full life cycle. Lv Chengtong introduced to 36Kr that the characteristics of the platform are that it makes up for the deficiencies of traditional BI in terms of data analysis capabilities, and can be integrated with the internal data BI system of the enterprise to serve the business together.
In terms of scenarios, the big data analysis platform of Shushu Games has created 10 major analysis models. Including event analysis, retention analysis, funnel analysis, distribution analysis, path analysis, SQL query, attribute analysis, user grouping, etc. Specifically, the platform can help corporate customers improve their effects in terms of ROI calculation of delivery channels, in-depth exploration of player value, locating key behaviors of lost players, and personalized promotion of activities. For example, in the scenario of channel ROI calculation, the platform can compare the third-party marketing platform data and in-game behavior data to comprehensively evaluate the real quality of the channel. In terms of promoting ice-breaking payment, its products can check the distribution of players’ ice-breaking payment, obtain payment points that help players complete ice-breaking payment, and perform targeted optimization such as player payment stratification and personalized push. In addition, in terms of locating player churn points, its analysis engine analyzes players’ behavioral paths, including identifying key behaviors before churn, to locate players’ churn card points and optimize them.
In terms of technical capabilities, the platform supports full-end data collection, multi-dimensional cross-analysis, privatization deployment and secondary development. In addition, Lv Chengtong also said that the big data analysis platform of Shushu Games is a set of streaming processing architecture with strong real-time computing capabilities. In terms of data, he said that the platform can process 100 billion pieces of data and 5 million query tasks per day. In addition, the platform also has security functions such as data encrypted storage and encrypted transmission to help protect the data of game customers.
In terms of commercialization, Shushu Technology has served more than 700 game companies, including China Mobile Games, Paper Folding Games, Diandian Interactive, Thunder Games, Poker City, Hero Interactive Entertainment, Celadon Games, Habby and other game companies. Its game big data analysis platform has access to more than 4,000 games, including “Hundred Scenes of the South of the Yangtze River”, “Moore’s Manor”, “A Nian Xiaoyao”, “Shining Warmth”, “The Strongest Snail”, “Song of the City on the Clouds” “, “The Great Battle of the Snake” and “Idiom Little Xiucai” and so on.
After this round of financing, Shushu Technology will promote overseas plans while polishing products, helping more game companies to conduct business overseas.
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