Simmons files for bankruptcy

In the 1980s and 1990s, the life of Chinese people changed from “hard bed” to “spring bed”. Jumping on the spring mattress is a “death” memory of some post-8090s.

These spring mattresses are collectively referred to as “Simmons” habitually, probably in the early 1990s, when an American brand called “Simmons” entered the Chinese consumer market. Families who can afford authentic “Simmons” brand mattresses can basically be classified as wealthy. Because the quality of Simmons was recognized as much higher than that of domestic local brands at that time, and it was the “Bai Fumei” among proper mattresses.

It’s just like a beauty will get old, the century-old Simmons has finally ushered in his old age. This is not to say that Simmons lacks innovation, because it is always developing new products with various improvements. The main problem is that in those years when Simmons was the highlight, there were too many imitations to compete with it, and later competing brands of various prices appeared in the market. It’s a pity that no matter what time point, Simmons failed to truly occupy the C position in the market and cultivate a group of loyal users.

Up to now, Simmons has gone bankrupt 7 times and reorganized 7 times. Can it be reorganized again in the future, or will it remain as a memory forever in the memories of the post-8090 generation?