36氪 was informed that Lipinyun, a full-process intelligent marketing SaaS service provider, has received hundreds of millions of RMB in Series B+ financing. This round of financing was led by Telstra Ventures, followed by Dachen Caizhi, 58 Shenqi Capital and old shareholder Legend Capital. The funds will be mainly used for product research and development, platform construction and marketing, and Yuewei Capital will be the principal. Exclusive financial advisor for round financing. Previously, Lipin Cloud completed the Pre-B round and B round of financing within last year, and the investors included Legend Capital and an Internet industry capital.
According to the SaaS industry research report released by iResearch, by 2023, the scale of China’s enterprise-level SaaS market will exceed 130 billion yuan, an increase of nearly 38 times compared with ten years ago. The driving reasons behind this include not only the background of industrial digitization and the “new infrastructure” strategy, but also factors such as the peaking of Internet traffic dividends and the blockade of offline customer acquisition caused by the epidemic. This year, it can be clearly felt that the domestic marketing SaaS track has increased financing and ushered in a small outbreak period.
Founded in 2014, Lipin Cloud is a B2B digital intelligent sales system service provider. In response to the rigid needs of B2B enterprises in terms of marketing and customer acquisition, it provides small and medium-sized enterprises across the country with coverage of “customer acquisition-customer screening-customer management-digital warehousing-customer service operation. ” integrated SaaS services, focusing on helping enterprises develop new customers and manage old customers with “low cost and high efficiency”.
Xu Guorong, founder and CEO of Lipin Cloud, told 36氪 that Lipin Cloud started with CRM products. After discovering that B2B companies just needed marketing and customer acquisition, they extended from CRM to marketing customer acquisition Martech, and developed a B2B active intelligent customer acquisition product line. Including Lipin Sokebao, Lipin CRM, Lipin SCRM, etc., covering the whole process of pre-sale, in-sale and after-sale.
Lipin Cloud Ecology
Up to now, Lipin Cloud business has covered thousands of cities across the country, serving tens of thousands of corporate customers and millions of front-line salespeople. During the epidemic in the first half of 2022, Lipin Cloud helped SME customers resume work and production through the “direct sales-channel-customer success” model, achieving doubled revenue growth against the trend.
Xu Guorong, founder and CEO of Lipin Cloud, told 36Kr that in general, a company’s marketing and customer acquisition includes the acquisition of customer leads, contract signing, and operation of old customers, while Lipin Cloud’s B2B active customer acquisition intelligent sales system It solves the problems of various chains in the sales process of B2B enterprises. One of the barriers lies in the accumulation of industry know-how, that is to say, the more customers served and the more industry data accumulated, the more services provided by the “marketing-sales-service” integrated intelligent sales SaaS platform of Lipin Cloud. more precise.
Lipin Cloud is self-iterating with the help of external partners and capital. At present, Lipin Cloud has entered the Tencent Cloud innovation ecosystem to realize the sharing of sales system and the co-construction of middle and Taiwan capabilities, linking and serving more than 40 million small and medium-sized enterprises and more than one billion WeChat user groups powerful radiation ability.
Xu Guorong, founder and CEO of RexCloud, said that RexCloud will continue to build a SaaS platform integrating marketing services through technological innovation breakthroughs and scenario-based solutions to help SMEs continue to upgrade their sales productivity.
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