Wu Sijia
Under the price reduction of new energy vehicles led by Tesla, the price of BMW fuel vehicles has increased, and the price of the entire series has increased in a large area. Although new forces are thriving, they are too irreplaceable for traditional high-end brands like BBA.
In fact, BMW’s price increase is also considered a normal operation. Last year, due to factors such as rising raw material prices, BMW also launched a round of price increases for some of its models. This price increase is also related to the rising cost of raw materials. However, it is worth noting that both Audi and Mercedes-Benz have cut prices on their models before, but BMW has chosen to increase prices, which is somewhat unexpected.
Although BMW still surpassed Mercedes-Benz in 2022, it became the sales champion of China’s luxury car market in 2022. However, BMW won the sales championship last year, which is also related to the substantial discounts of BMW terminals. Nowadays, not only high-end models, but some entry-level mainstream models have also increased in price. Although from the perspective of luxury brands, such an increase is not large, it may also affect BMW’s sales to a certain extent.
Now BMW is indeed ahead of Mercedes-Benz and Audi in terms of electrification, but at present, electrified models still cannot greatly help BMW to widen the gap with Mercedes-Benz and Audi.
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