Steve Jobs and Japan – NHK WORLD PRIME

Original link: https://limboy.me/links/steve-jobs-and-japan/

This is a documentary released by NHK, recording some of the origins of Jobs and Japanese culture. We all know that Jobs drew a lot of experience and inspiration from Japanese culture in the process of creating Apple, and this documentary expands on it, such as Japanese new prints (and one of its representative characters Hasui Kawase), pottery, Sony.

Jobs is also very fond of Japanese Zen culture and food (such as sushi), but this documentary does not mention it too much. You can read this article to learn more.

When Jobs was a child, he often went to the house of his good friend Bill Fernandez (also the first full-time employee of Apple). There were many new Japanese prints on the walls of their house, and he especially liked the three in the living room.

In the next 20 years, he purchased another 25 Kawase paintings. There are three main processes in the production of new prints. First, he carved the mold of the painting on a wooden board, then painted different parts of the mold, and rubbed. On paper, this process will be performed dozens of times (depending on the complexity of the color), and finally it will be printed. The whole process is full of ingenuity and craftsmanship. Jobs felt that this is what Apple is doing. With the Macintosh, people can design, render and print through it.

The production process of the new prints is mentioned in the documentary, and you can also watch this video to understand it intuitively.

Jobs liked Sony’s products very much. When visiting Sony, he asked Akio Morita (the then chairman of Sony) about his personal involvement in the creation of the Sony Walkman, how closely he connected with the designers, and the materials used in the product. Wait, he’s always curious, always asking questions.

Regarding curiosity, it is also mentioned in the book “Make Something Wonderful”. Before entering school, Jobs had already learned to read under the education of his mother. He also liked reading very much, but the teacher almost killed him. curiosity.

I encountered authority of a different kind than I had ever encountered before, and I did not like it. And they really almost got me. They came this close to really beating any curiosity out of me.

Jobs has the ultimate pursuit of Simplicity and Elegance, and his obsession is also well reflected in Apple Computer. He thinks about how the user will experience the product and whether it will make people want to own our product and fall in love with it.

Jobs is watching how users use Apple computers

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