On October 17, the Paris Motor Show, one of the world’s five largest auto shows, opened again after four years. At this event, which is regarded as the “wind vane of the global auto industry”, domestic and foreign auto brands gathered, and leading auto companies such as Great Wall once again led the way for Chinese cars to go overseas. As the first pure electric brand of Great Wall Group to go to Europe, ORA Motor not only made a stunning appearance at the Paris Auto Show with models such as Haomao, Haomao GT, and Lightning Cat, but Haomao also successfully went on the market through strict European standards, becoming a Chinese brand The leading example of the brand “going overseas”!
At the auto show, the Great Wall Motor GWM booth with the theme of “HELLO WORLD, SALUT PARIS!” attracted the attention of many media around the world. Among them, ORA has won the attention and praise of the global media with its leading hard-core strength, fashionable and stylish models.
Stunning Paris goes global! Euler’s “Friendship Force” Promotes Re-expansion of Globalization
Under the global changes, China’s new energy vehicle industry is at the critical moment of overtaking on the curve. The opportunities and challenges of the international stage coexist. For powerful and ambitious Chinese brands, it has ushered in the golden age of “going overseas”. Great Wall Motors is one of the earliest domestic car companies to explore overseas markets. As a new energy vehicle brand under Great Wall, ORA has its own “born global” gene.
Regarding the globalization of the ORA brand, its European brand director Rebecca Grajecki emphasized: “ORA’s intention is friendship.” In fact, as early as the 2021 Munich Auto Show, ORA announced the brand’s globalization strategy and is committed to serving young users around the world. Provide digital, intelligent and entertaining products and services, and become their best friends in the digital age. On this trip to the Paris Auto Show, ORA has further implemented and grown its global strategy with tangible hard-core technology and a variety of products.
It is particularly noteworthy that in recent years, Great Wall Group has established more than 700 overseas sales channels around the world, and with China as the core, it has established a research and development layout covering Asia, Europe and North America. In terms of production, Great Wall Group has not only established 10 complete vehicle production bases in China, but also established full-process production bases in Russia, Thailand and Brazil overseas, and has several KD factories in Ecuador, Malaysia and other places. Relying on the big tree and relying on Great Wall Group’s strong global channel, R&D, production, marketing, service and other full industrial chain layout, ORA Motor thus has a global strategic advantage that other brands do not have.
Relying on the ecological advantages of Great Wall Group, ORA, which is leading overseas, insists on creating global high-quality products with a strict verification system, and continuously creates green, intelligent and safe high-quality vehicles for global users. At the same time, the brand builds emotional links with users with differentiated products, digital intelligent entertainment, and considerate humanized services, builds friendly relationships with global consumers, and releases strong brand competition potential. High-quality standards and high competitive potential drive the ORA brand upward and continue to impact high-value premium markets at home and abroad. Stronger kinetic energy.
At the press conference, Rebecca Grajecki said: “As a new brand, ORA’s philosophy must reflect the soul of the times. Only in this way can it form a real meaning and create a real community where people share the same values and beliefs.” Chinese auto brands go global , is an era proposition in which the identification of emotions and values is crucial. At present, the “circle of friends” of the ORA brand has expanded to ASEAN, Europe and other markets. Through innovative categories of travel products and user service communities centered on ORA APP, it has established in-depth communication with users around the world. Adhering to the brand values of trust, authenticity, reliability, inclusiveness and caring, ORA crosses the cultural gap, will promote the brand’s “friendliness” into a broader global perspective, and polish the beautiful “new” of China’s new energy vehicles. business card”.
“China’s global car” shows high quality standards, ORA cat officially announced the European launch
As we all know, Europe is one of the most developed regions in the world’s automobile industry, and the standards for entering the automobile market have always been known for its strictness. At the Paris Motor Show, ORA announced the official launch of the cat in Europe, which means that the brand has entered the global core market of Europe with excellent product strength, and the global layout has ushered in a breakthrough.
As the first global model of the ORA brand, ORA Cat continues to lead the 150,000-level A0-class BEV market in China. It also hits the overseas high-end car market with “high quality and high price”. It has been exported to Thailand and the United Kingdom, and is highly consumed by local consumers are recognized. The ORA Cat is equipped with practical L2-level driving assistance functions, integrating ACC adaptive cruise, forward collision warning FCW, lane keeping assistance and 360 panoramic images. In the latest Euro NCAP test at the beginning of September this year, the ORA Cat has withstood the severe test, leading the domestic and foreign models with high scores, and obtained the E-NCAP five-star safety certification.
With retro-futuristic appearance design, advanced intelligent experience, and strong safety technology strength that has undergone rigorous tests, ORA Cat will bring European users a fashionable, intelligent and safe car experience. The market takes root. The globalization strategy of ORA brand and even Great Wall Group’s new energy has continued to expand, and its global influence has been enhanced.
Next, ORA Cat will continue to enter European markets such as the United Kingdom, Sweden, and Germany, and is expected to enter Israel, Iceland and other countries in 2023. The ORA brand will accelerate the launch of its products in European countries, so that the “China Global Car” ORA Cat will bring European users a new travel experience.
Lightning cat shines! High-value categories empower the domestic market
For a long time, the ORA brand has insisted on category innovation, focusing on user life scenarios and continuously launching models and products, and continues to lead the new energy segment with a diversified layout. At the Paris Auto Show this time, ORA shines brightly in this humanistic city with innovative models and products and a trend-leading brand image. Among them, the most eye-catching “C position” Lightning cat, after its high-profile appearance at the Munich Auto Show, once again dazzled the world, demonstrating ORA’s new category value.
The Lightning Cat is positioned as a “super streamlined pure electric coupe”, and the design uses a lot of curve elements to create a fluid shape, creating a fashionable and sporty style with leading aesthetics, exquisite light luxury. The worry-free battery mounted on the vehicle takes safety as the highest priority, so that users can use the car without worry; the ORA-PILOT 3.0 intelligent driving assistance that is deeply empowered by coffee intelligence and is deeply empowered by Great Wall Motor’s full-stack self-developed, brings better driving , a safer driving experience; and 705KM long battery life; highlighting the powerful pure electric technology and intelligent advantages of the ORA brand.
With its leading innovation ability and technical strength, ORA empowers the category value to advance, showing the brand’s pioneering attitude and strong self-confidence, allowing the world to see the high-quality standards and new value of China’s new energy vehicles. Such innovative exploration has created a globalized high volume for the brand, and will also feed back the domestic market. After the Paris Auto Show, ORA Lightning Cat will be officially launched in China, which is worth looking forward to!
The automobile industry has entered the era of quantification, and global transformation has become the only way for Chinese brands. Under the opportunities and challenges, the ORA brand takes the lead in setting an example, not only injecting new momentum into the development of the new energy sector of Great Wall Group, but also setting a new example for the globalization of national products, leading China’s new energy vehicle brands to gallop forward. With the deepening of the globalization strategy, ORA will integrate domestic and foreign resources with a higher position and more sufficient advantages, enrich the brand culture, improve the user communication system, innovate the marketing ecology, and realize value precipitation and long-term development.
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