Summary of “Creating Content from Scratch: The Underlying Logic of Popular Content”

90% of the detours in the sequence do not actually have to be taken

Increase output in future time
(1) Sell a piece of time once, such as salary, remuneration for a single consultation. (2) Selling a piece of time many times, such as publishing books, doing courses, and writing. (3) Buying and selling other people’s time, such as being a boss.
Many people will ask: Why do you use a shorter time and the quality of the manuscript is better? This is because refining dry goods is an extremely painful process. If you think hard, it is probably not as effective as someone else asking you questions first and then you answering them. As long as someone asks a question, you will feel, how can he ask me? Then after a meal, you are impassioned, preach and teach, and the other party also gets the answer they want. I call this writing method interactive writing.
70% similar to the popular model × enough test products = 100% success
Many people at the scene have questions, what is an IPO? I say I is Import (input), P is Perception (view), O is Organism (organism, ecology), input knowledge to form your own opinion, and then share it to precipitate your own ecology and upgrade your own underlying operating system. After the explanation, a few more cases were added, and there was thunderous applause at the scene.

Because in terms of artistic expression, skills are the easiest to learn, and you can practice color, composition, etc., but the real difficulty is the point of view.

(1) Introduction: Why do you want to learn this? importance of this method. (2) Case + method: Generally, each chapter will talk about 3 cases, through the case summary method, through the method to corroborate the case. (3) Theoretical support: Have any masters said similar words or written similar sentences in classic books, if so, they can be placed in this chapter as theoretical support. (4) Summary and refinement: At the end of each chapter, the key content needs to be refined.

“1 point of view + N cases”, “general point of view + sub point of view”, “1 point of view + N angles” and “1 point of view + multiple stories of the same person”.

This story structure actually follows the 4 steps I summarized to get the story template: (1) One sentence. The beginning and end of the story. (2) Determine the conflict. It is to “add drama” to the protagonist of the story and make the plot turbulent. Without the ups and downs of the plot, it is difficult to impact the reader’s heart. Therefore, “determined conflict” is a soul-like existence for “telling a good story”. (3) Give reasons. That is, giving reasons why the conflict occurred. (4) to combine. In short, the above parts are rearranged and combined.
Click to improve the story: (1) Explain the background of the story. (2) Supplementary core information. (3) Trigger emotional explosions.

Positioning is “how to make you different in the minds of potential users.” The so-called positioning is to make your products and enterprises, or make you different personally, and form core competitiveness in the market. For the audience, good The positioning is the beginning of clearly establishing the brand and IP.
(1) Who am I? (2) What can I offer? (3) What is the difference between me and others?

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