This year, many bigwigs have “run away” to start businesses, such as Heyuan Private Equity founded by Guan Huayu and Yunzhou Private Equity founded by Zhou Yingbo.
Fengyunjun found that the names of these two private equity companies have some “artistic conceptions”. Driven by curiosity, I checked the information and found that the origin of this name is really not simple. Today, I will take a look at the names of these private equity companies with special meanings.
“Quoting the Scriptures”
Many private equity founders will cite poems or allusions as their company names. I have to say, I really can’t understand without a little culture…
For example, Zhou Yingbo’s private sale of boats comes from a poem: Qingyuan does not increase the waves, and it is safe to transport the boat . It means that the big fish that swallows the boat cannot swim in the water that cannot make waves, just like a capable person, without the right environment and conditions, he cannot display his talents. This may also mean that after the big guy “runs away”, he finds a stage that suits him, and he can play to his heart’s content!
The Boss Guan’s Heyuan means: the collaborators go together and travel far away . It means that Boss Guan hopes to work together with like-minded comrades to do a good job step by step.
@Luoshu Investment The name of this quantitative private equity comes from ancient myths and legends . It is said that when Dayu was controlling the flood, he encountered a tortoise carrying “Luoshu”. After Da Yu was fully enlightened, Da Yu divided the heaven and the earth into Kyushu, and was able to control the flood successfully. At the same time, Vena also represents a mathematical mystery, which is why Vena Investment is named after it.
Similar to this, Jiukun Investment is taken from the book of “Book of Changes”, “The number of days of extreme competition is the number of days and the number of virtues is the treasure of Kun”, which represents the company’s spirit of research and exploration in mathematics and calculation as much as possible.
Tianyan Capital borrowed Yan Fu’s “Tianyan Lun”, reflecting the continuous evolution and innovation of the corporate culture. The investment of Pinellia stems from “the antlers are resolved once, the cicadas begin to sing in the second, and the Pinellia is born in the third.” This cycle of investment is the investment philosophy of Pinellia.
After reading this, Feng Yunjun couldn’t help but sigh that these days, private equity not only fights for performance, but also rolls up names.
The founder’s “brand”
There are some private equity names with the founder’s “brand”, one is directly based on the founder’s name as the private equity name, such as Linyuan’s Linyuan Investment , Shenyi’s Shenyi Investment , and Jinge’s Jinge Liangrui . Bosses use their own names as the company name, stamping their own personal stamps, which may also represent a determination to achieve something big.
Another type is to take one word from each partner’s name as the private equity name, such as @石峰 Assets . “Feng” is taken from the name of the partner Guo Feng. It is said that he originally wanted to take a word from Cui Hongjian’s name, but when he registered the company, he had the same name, so he had to take the word “stone” from Cui Hongjian’s nickname “Stone”. However, some people interpret Shi Feng’s name as “drops of water through the stone, epee without front”, which means long-term investment and the investment value of simplicity.
In addition, there are also names based on the founder’s personal hobby, such as Shiva Assets . Those who are familiar with Liang Hong should know that its private equity name is derived from a piece of equipment in the famous e-sports game DOTA – the guardian of Shiva. DOTA is a game that Liang Hong likes very much, and “Guardian of Shiva” is a defensive equipment for intellectual heroes in the game.
Similar to @Conmander Capital , Ding Ying is China’s first ten billion fund manager, but what many people may not know is that he is also a “military fan”, and the name Conmander comes from “special forces” Commando Transliteration. This is because Ding Ying grew up in a military compound and was deeply influenced by military thinking. He believes that doing private equity is like being a special forces soldier. It requires the ability to adapt to high-pressure environments, experience difficult challenges, and achieve the ultimate in order to stand out.
It is the company name and “motto”
When Wang Yiping named his private equity, he thought of the evolution theory of “natural selection, survival of the fittest”, in order to always remind himself that the market competition is very fierce, and there must be a sense of crisis . Of course, there is another layer of meaning to encourage everyone to continue to evolve and be a better version of themselves.
Another well-known private equity tycoon, Yu Haifeng , also has a similar idea. He said that many people may have the impression of fund managers that they know astronomy and geography, but he is very aware of how much he has, so he named the private equity as “” “Be careful of knowing” , but also to always remind yourself to be cautious about your own cognition, and those who are knowledgeable should be more fearful .
Ten billion private equity @中Europe Ruibo means “a fund like a rabbit”, and ” Ruibo” is the English transliteration of the rabbit, because the rabbit is an extremely cautious animal, and it will quickly evade when there is trouble. This fear of risk can survive and reproduce. The founder Wu Weizhi used the “rabbit” to warn himself to pay attention to risk control and fear risks .
Si Xie Private Equity is a quantitative private equity partnership established by three founders, Wu Jiaqi, Chen Panying and Li Susu. The outside world often refers to this private equity as a “three-person group of scholars.” Not only that, Chen Panying and Wu Jiaqi are still high school classmates, and Li Susu is Wu Jiaqi’s former colleague. It is quite fate for the three to come together. The three “forces” in the character “Xie” represent the concentric unity of these three people , which is also the homophone of the “association” of “collaboration”, and the character “si” represents thought. This is also a constant reminder of the importance of teamwork.
All in all, no matter whether it is the “Classic and Classics School” with great cultural connotation or the simple and straightforward “Founder Branding School”, only by doing well can you truly have a “name” in the private equity circle~
$Luo Shuyu and Yanping(P001018)$ $Shi Feng Assets Daqiao No.3B(P000928)$ $Xiva Mavericks No.1(P000531)$
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