TCL China Star (formerly known as China Star Optoelectronics) announced that it has ushered in a comprehensive upgrade of its brand visual image, released a new LOGO, and its brand identity system has also ushered in a comprehensive refresh.
TCL Huaxing said that the font design of the new Chinese LOGO inherits the core concept of TCL graphics, and follows the design principles of rounded corners and straight lines, so that the overall font has a sense of stability and smoothness combined with rigidity and softness, which not only embodies rational science Spirit, but also show the perceptual humanistic concept.
In the new Chinese LOGO, the upper end of the “Hua” horizontal stroke is treated at right angles, and the lower end is rounded to reflect the idea of square and circle; the “Star” character is treated with continuous strokes and special strokes to make the font more design-oriented and recognizable Degree, the turning angle of the connecting strokes, also symbolizes the angle of the corner of the screen.
For the font design of TCL Huaxing’s new English LOGO, S is selected as a representative symbol, and the design concept of the world inside and outside the screen is deduced from the “S” that symbolizes Screen. The left corner represents the display world inside the screen, and the right corner represents the real world outside the screen.
The overall glyph continues the design principle of rounded corners and straight lines, allowing the overall glyph to retain a professional sense of stability while also having a smooth and soft feeling.
In addition, TCL Huaxing uses red, black, and gray as standard colors, which are more dynamic and layered.
IT Home learned that after the brand LOGO was fully renewed, the TCL Huaxing Park building and official website were also replaced with a new LOGO.
media reports
Sina Technology IT Home Fast Technology
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