Original link: https://limboy.me/links/teenage-engineering/
I think it is quite appropriate to use the title “Apple in the music equipment industry” to summarize the company Teenage Engineering . Putting great effort into the design will stimulate the desire to buy, even if you are not the target customer. “I know it’s irrational, but I just want it.”
Like IKEA, the headquarters of teenage engineering is also in Sweden, but the price is not as close to the people as IKEA. For example, the latest portable microphone is priced at $1199
In addition to the product itself, the official website also has a sense of design. This design sense is not only reflected in the large pictures and fonts, but the browsing process of the product is also carefully designed, with a very narrative sense. At the beginning, I first answered “what is it” with a large picture and a concise description, and then used a video focusing on the product itself (by the way, complain about Microsoft’s flashy promotional videos) to establish a three-dimensional perception, and then through text and direct pictures (real pictures, not the common advertisement pictures on e-commerce websites) to answer “why”, why this product is worth buying, and finally, if you want to know more, more detailed parameters are listed.
PS: The introduction video is hosted on Vimeo , and background=1 parameter is used, so that the video can be seamlessly embedded into the webpage with an iframe package.
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