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The Central Cyberspace Affairs Office recently issued a notice stating that in accordance with the 2023 “Qinglang” series of special action plans, the Central Cyberspace Administration will launch a two-month special action “Qinglang Strictly Rectify ‘We Media’ Chaos”, focusing on social, short-term Focusing on key platforms such as video and webcasting, resolutely crack down on prominent issues such as “self-media” rumors, counterfeiting, and illegal profit-making, and strictly deal with them to create a clear and clear cyberspace.
The full text of the notice is as follows:
The Internet Information Office of the Party Committee of each province, autonomous region, and municipality directly under the Central Government, and the Internet Information Office of the Party Committee of Xinjiang Production and Construction Corps:
In accordance with the 2023 “Qinglang” series of special action plans, the Central Cyberspace Administration of China will launch a two-month special action “Qinglang, Strictly Rectify ‘We Media’ Chaos” from now on.
1. Work objectives
Rectify the chaos of “self-media”, solve deep-seated problems such as distortion of “self-media” information content and ineffective operational behavior, and maintain a good order in the dissemination of online information content. Consolidate the main responsibility of the website platform, urge the website platform to improve the account registration, operation and closure of the whole process and chain management system, and strengthen the normal management of account name information review, professional qualification certification, and information content review. Explore the use of economic means to strengthen the supervision of “self-media”, curb illegal profit-making activities of “self-media”, realize the unity of social and economic benefits, and create a clean and upright network environment.
2. Main tasks
Focus on key platforms such as social networking, short video, and webcasting, and resolutely crack down on prominent issues such as “self-media” rumors, counterfeiting, and illegal profit-making, and strictly deal with them to create a clean and clear cyberspace.
(1) Resolutely crack down on “self-media” publishing and spreading rumors, harmful information and false news
1. Crack down on “self-media” rumors. The first is to fabricate false events, bizarre stories, fabricate the cause, details, progress or results of the incident, and create rumors out of nothing. The second is to collect old news and old stories, use news grafting from different places to piece together, select irrelevant people, pictures, audio and video malicious connections, and create false news by embedding flowers and trees. The third is to fabricate poems or speeches of the older generation of revolutionaries under the banner of “Chinese Classics” and “Red Digest”.
2. Crack down on harmful information concocted by “self-media”. The focus is on public policy, macroeconomic situation, major disasters, social hotspot events, etc., taking out of context, distorting interpretation, distorting right and wrong to smear attacks, exaggerating tragedy and inciting confrontation, creating harmful information that damages the image of the party and government and interferes with economic and social development.
3. Crack down on “self-media” malicious hype. Acts of recklessly disseminating rumors, false news, and harmful information that are known or should be known to be rumors, false news, and harmful information through means such as porting, “headline party” hype, centralized publishing of similar copywriting, and multi-account linkage posting. Even when rumors and false news have been clarified, and harmful information has been verified, they still blindly follow the trend, echo what others say, and spread rumors, false news, and harmful information.
(2) Resolutely ban the “self-media” that counterfeit official organizations, news media and specific personnel
1. Ban the “self-media” that uses account name information to counterfeit and counterfeit. One is to use the same or similar names, logos, etc. in account name information such as names, avatars, profiles, etc., to counterfeit “self-media” of party, government, military organs, public institutions, and news media. The second is the “self-media” that uses the geographical names of administrative divisions above the county level without authorization in the account name information to mislead the public. The third is to pretend to be “self-media” of official organizations, news media staff, and other specific personnel by changing account names, modifying personalized signatures, and setting up new user avatars.
2. Ban the “self-media” that uses information content to counterfeit and counterfeit. The first is the “self-media” that falsely claims that the parties involved in the so-called hot incidents, relatives, friends, or relevant personnel broke the news about the details of the case, the details of the incident, and the information for help. The second is to falsify and intercept part of the content of official press conferences and notifications, and create “self-media” that publishes false notifications and other information. The third is the “self-media” that uses the same or similar background as TV news programs in the live broadcast room or short video background.
3. Ban the “self-media” that fakes and imitates without professional qualifications. Without qualifications in the fields of education, justice, medical care, etc., use titles such as “teacher”, “professor”, “lawyer”, “doctor” and “physician” without authorization to pretend to be professionals, publish parenting, educational psychology, legal interpretation, case analysis, medical science, etc. “We-media” for information in professional fields such as knowledge popularization and interpretation of the epidemic situation.
(3) Comprehensively rectify the illegal profit-making behavior of “self-media”
1. Strictly rectify “self-media” hype and hot spots to attract fans and drain traffic. The point is that “self-media” gains popularity through improper comments, random interpretations, one-sided misinterpretation of public policies, and social hotspot events, and takes the opportunity to promote and sell products, courses, or services, accept user rewards, open paid consultations, and bring goods in the live broadcast room; Under the banner of visitation, tracking, assistance, rescue, etc., set up live broadcasts and shoot videos at disaster or accident sites, places where hot events occurred, places related to hot people, etc., consume disasters, and use the opportunity to attract traffic.
2. Strictly rectify “self-media” to create hot blog traffic. One is to stir up public sentiment and create secondary public opinion by means of malicious speculation, dissemination of conspiracy theories, and association collection after the occurrence of major cases. The second is to deliberately select high-profile topics such as the private economy, family conflicts, marriage, love and childbirth, and publish controversial and misleading remarks to incite confrontation and tear apart social consensus. The third is to create “inspirational Internet celebrities” and vulgar personas that violate public order and good customs, etc., to sensationalize and harvest traffic.
3. Strictly rectify the use of vulnerable groups to monetize traffic by “self-media”. The first is to coax and lure the elderly into posing for videos, setting up live broadcasts, and defrauding netizens of likes, rewards, donations, etc. The second is to deceive and lure people with disabilities, and gain traffic through illegal and unethical methods such as selling miserably, spoofing, and abuse. The third is to disregard the physical and mental health of minors and use minors for profit.
3. Work requirements
Internet and information departments in all regions must improve their political standing, strengthen organizational leadership, carefully plan, carefully deploy, and make solid progress.
1. Strict disposal standards. Urge website platforms to carry out in-depth self-examination and self-correction, and strictly and severely deal with “self-media” who violate the rules and refuse to mend their ways after repeated admonitions; for website platforms that are poorly managed and tolerant, take punishments such as rectification within a time limit, fines, suspension of relevant functions, and closure of websites in accordance with the law , warning “self-media” and website platforms to do a good job of self-management.
2. Curb illegal profits. Guide websites and platforms to use economic means to clear the number of fans of “self-media” that violate laws and regulations for profit, suspend or close live broadcasts, user rewards, knowledge payment, and profit withdrawal permissions, remove product links, cancel advertising revenue, traffic sharing, etc. Penalties measure.
3. Improve the management system. Urge website platforms to strictly implement the requirements of policies and regulations, improve the management rules of “We Media” registration, operation, and closure, strengthen the review of account name information, strictly review certification materials, and add clear identification of professional field types.
4. Strengthen department linkage. Strengthen consultations and judgments with public security and other departments, investigate and sort out the clues of “self-media” violations and crimes reported on the website platform, promptly notify the public security organs, and severely punish cybercrime.
5. Strengthen publicity and guidance. Urge websites and platforms to release special action governance announcements, typical cases of violations, etc. in a timely manner, and encourage netizens to actively provide clues to report and broadly build social consensus.
Secretariat of the Cyberspace Administration of China
March 2, 2023
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