According to news on December 28, the agricultural product live broadcast e-commerce platform “Oriental Selection” released a video disclosure. Since its first broadcast on December 28, 2021, the number of accounts of Oriental Selection has increased from 1 to 6, and the total number of fans has exceeded 36 million. self-operated products, with a total sales volume of 18.25 million orders.
Source: Dongfang Selected Douyin account announces sales of self-operated products
On December 28, 2021, Dongfang Selection officially launched on the Douyin platform, and broke the circle in June this year. Up to now, Dongfang Selection has continued to grow in the field of live broadcast, the number of fans, and sales, and the progress in the field of self-operated products is also quite impressive.
In terms of live broadcast, Dongfang Selection has opened 6 live broadcast accounts to form a live broadcast matrix. The sales products cover agricultural products, food, books and daily necessities. Among them, Oriental Selection has nearly 29 million fans, and the three accounts of Oriental Selection’s Books, Oriental Selection’s Beautiful Life, and Oriental Selection’s self-operated products have more than 1 million fans.
According to the data of the third-party platform, Dongfang Selection has been ranked the champion of Douyin’s delivery list for many consecutive months. On December 27, Dongfang Selection’s new account “Watching the World” started broadcasting and selling Hainan tourism products, and the single-day sales exceeded 20 million yuan.
In terms of self-operated products, Dongfang Selection first explored the self-operated product business in January 2022, and began to form a related product team. On April 30, it launched its first self-operated product “Golden Pillow Durian”, and successively launched Wuchang Dao Fragrant Rice, Various self-operated products such as blueberry puree. At present, the total number of self-operated products on sale reaches 52, mainly agricultural products and food.
The data shows that as of December 27, the user score of Dongfangxuan’s Douyin store reached 4.99, which is almost close to the full score. The sales volume of grilled sausage, the self-operated product with the highest sales volume, exceeded 2.08 million orders. At present, the cumulative sales of 8 self-operated products have exceeded 500,000 orders.
Source: Dongfang Selected Douyin Store
According to the official video, Dongfang Selection is positioned as a product technology company with agricultural products as its core. In the future, Dongfang Selection will unswervingly help agriculture, invest more resources in the agricultural field, launch more categories and more quality self-operated products, and provide users with safe, healthy and delicious high-quality products.
It is reported that on December 28, Dongfang Selection will also hold a live broadcast event for the first anniversary in Hainan. Since July this year, Dongfang Selection has successively held 6 outdoor live broadcast events in Pinggu District of Beijing, Heilongjiang, Shaanxi, Guizhou, and Shandong.
media reports
Sina Pinwan TechWeb
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