The “Disney Effect” helps the summer tourism market to welcome a strong rebound, driving Shanghai’s search popularity to increase by 60%

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 Titanium Media App reported on June 28 that Shanghai Disneyland finally reopened after more than two months of absence. At 14:00 on June 28, Shanghai Disneyland officially announced the reopening of tickets, and will officially open on June 30. Tickets will be sold at 7:00 a.m. on June 29. Users can purchase them through the Qunar Travel App and other channels. On the Qunar platform, the search volume for the keyword "Shanghai Disney" increased by 380% instantaneously, and the search volume rushed to the first among theme parks in the country; hotels around Shanghai Disneyland also became popular, the instantaneous search volume increased by 260%, and the number of bookings Compared with June 27, it increased by 1.5 times.  The opening of Shanghai Disneyland has also driven the popularity of other scenic spots in Shanghai. Qunar ticket data shows that on June 28, the search volume for tickets for Shanghai scenic spots more than doubled from the previous month, and the number of tickets issued for all scenic spots in Shanghai increased by 80% month-on-month.

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