The market value of the company behind “The Voice of China” soared! But the ratings of the show have fallen off a cliff…

On December 29, holding “The Voice of China” and “This! “It’s Hip-hop”, the operator of several well-known variety show IPs, Xingkong Huawen was officially listed on the Hong Kong Stock Exchange, and its market value rose sharply in the first two days. The road to the listing of Xingkong Huawen can be described as bumpy. Its predecessor, Canxing Culture, hit the A-shares twice, and both of them failed halfway. It was not until 2021 that it was reorganized with Hong Kong Xingkong Huawen Media Films as Xingkong Huawen, and it was only three times that it was able to ring the bell on the Hong Kong Stock Exchange. . Although it has performed well since its listing, the performance of Xingkong Chinese has continued to decline in the past three years. The word-of-mouth scores of the two major variety shows have continued to decline, and the model of transferring foreign copyrighted variety shows to domestic production has also been questioned. | Related reading (Daily Economic News)

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Let’s think back carefully, after so many years, how many variety shows that were once popular back then are still going on? Still popular? It can be said that only innovation is the life of variety show channels.

Back then, Canxing Culture failed to pass the A-share market, perhaps because capital lacked confidence in its future vitality. In 2021, the IPO of Star Chinese Hong Kong stocks will be successful, but of course it will take a lot of trouble. “The Voice of China” is very popular, but this alone is not enough to persuade it to go public, and the ability of Xingkong Chinese to continuously create programs like “The Voice of China” may be the reason for its listing. The rise in the market value of Xingkong Huawen and the rise in stock prices show that investors are still optimistic about its future, which has little to do with the decline of “The Voice of China”. As for Xingkong Huawen, it is precisely to raise funds through listing to be able to innovate and become stronger.

With the improvement of material life, people’s spiritual life requirements will become higher and higher. Under aesthetic fatigue, variety shows are required to constantly innovate tastes and meet people’s cultural needs. Looking forward to Star Chinese, can continue to innovate popular variety show brands, and enrich the cultural life of the masses.

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