Original link: https://limboy.me/links/the-only-way-to-grow-huge/
I think the growth strategy mentioned by Sam Altman is really concise and precise.
All companies that grow really big do so in only one way: people recommend the product or service to other people.
There is only one way to grow to a sufficiently large company: People recommend that product or service to others.
What this means is that if you want to be a great company some day, you have to eventually build something so good that people will recommend it to their friends–in fact, so good that they want to be the first one to recommend it to their friends for the implied good taste. No growth hack, brilliant marketing idea, or sales team can save you long term if you don’t have a sufficiently good product.
This means that if you want to build a great company someday, you have to build a product that is good enough that people will recommend it to their friends. So good that they want to be the first to recommend it, as a hint of good taste to their friends. No growth trick, great marketing idea, or sales force will help in the long run without a good enough product.
This is a win-win-win strategy:
- Creators take pride in creating awesome products
- Evangelist shows good taste to friends
- Users benefit from using good products
Of course, there will be counterexamples. For example, Microsoft bundled IE6 with the operating system back then, so that the coverage of IE6 soared and directly defeated Netscape, but this is based on the premise that the product has a huge user base. sex”, and it may also be difficult to acquire enough users.
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