The perfect blend of extreme technology and traditional culture, Glory has established a brand moat

On January 6, 2023, the world’s first Fashion Lab exhibition “Science and Technology Aesthetics and Forms of Imagination” held by Honor and WWD International Fashion News (hereinafter referred to as WWD) officially opened in Shanghai. The title of this exhibition is “Science and Technology Aesthetics and Forms of Imagination”. The works were exhibited, presenting the exploration of technology and art by contemporary young artists, and providing new ideas for how to rejuvenate traditional culture in the digital age.

Weaving a new thread of traditional culture development with science and technology

With the rapid iteration of digital technology, emerging technologies such as AI, AR, and digital collections are giving colorful wings to the expression of art and culture.

In September, at the 2022 Berlin International Consumer Electronics Show, Honor and Hamburg Tourism Bureau launched the AR project Gateway to the Future, applying AR, AI and other technologies to creatively recreate the famous landmarks in Hamburg Speicherstadt, the United Nations The UNESCO World Heritage Site Wasserschloss has been reimagined, digitally recreating cultural monuments with technological means.

At the Fashion Lab technology and art exhibition, Glory brought together the power of young people in the digital age, demonstrated their innovation and creativity in traditional culture, and injected new vitality into traditional culture.

For example, “The Twelve Hours of Glory”, which won the global championship of the watch track in the HONOR Talents 2022 Glory Global Design Competition, draws inspiration from traditional culture and integrates the elements of the twelve hours and the twelve zodiac signs into the dial design. It has the mechanical aesthetics of modern industrial gears and the carpentry aesthetics of ancient agricultural waterwheels. The three-dimensional structure with detailed decoration and architectural sense has created a traditional and modern visual art.

HONOR Talents wallpaper track champion “The former rabbit looks like a brocade and the blessing stretches”, using traditional cultural elements full of meaning such as rabbits, koi, magpies, lanterns, ribbons, coin patterns, gourds, etc. Integrating into one body, it carries pure and beautiful wishes and blessings.

The winner of the HONOR Talents art interactive installation track, “Ensemble”, conveys the positive and optimistic spirit of the Chinese people in facing the crisis, as well as the calm and detached mentality and pattern advocated by oriental culture, through interesting and humorous ancient musical instrument performances and interactive forms.

In fact, Honor has been committed to promoting the development of traditional culture with technological innovation since its independence. During the National Day last year, Honor jointly held traditional culture sharing sessions in 15 cities including Beijing, Shanghai, Guangzhou, and Shenzhen, bringing consumers a new experience of immersive traditional culture.

In 2021, Glory’s “Exploring the Lost Chinese Color” theme event will enter Luoyang, the ancient capital of thousands of years, and will carry out in-depth cooperation with many intangible cultural heritage projects in Luoyang, showing the style of Luoyang Peony Flower Fair to everyone, and also exploring Tang Sancai and Luoyang palace lanterns. Wait for the intangible cultural heritage craftsmanship that has been passed down for thousands of years.

The integration of technology and art breaks the high and low

The integration of science and technology and traditional culture is not a simple superposition, but a balance between technological power and aesthetic power, and new vitality is radiated in the balance.

Honor CMO Guo Rui mentioned in his speech at the opening ceremony: Technology products should not be just a piece of cold hardware, but a “tool” without emotion, but can and should be a warm work of art. It should have brand, design, and material elements in it. At the same time, it should also have humanistic, attitude, spiritual and cultural connotations.

In many products of Honor, we can see Honor’s in-depth excavation and application of traditional culture. For example, the self-developed mortise and tenon integrated molding process “Luban 0 Gear Hinge” adopted by the Honor Magic Vs uses the traditional mortise and tenon integrated molding technology and a variety of lightweight aerospace-grade materials to simplify 92 supporting parts. There are only 4 pieces, making the folding screen mobile phone Honor Magic Vs series reach the lightest weight of 261g.

Honor Magic Vs also added the ancient color in traditional culture – azure color, which is the dream color of porcelain craftsmen. Because the color is warm and jade, just like the character of Chinese people, it has become a classic color in Chinese traditional culture.

Honor uses technological means to perfectly restore this classic color, allowing traditional culture to enter the lives of more people, making the public feel and touchable. This is a better promotion and inheritance of traditional culture.

Summarize:

Through HONOR Talents and Magic Moments, HONOR has activated the imagination and creativity of young art pioneers, giving them more innovative ways and technical tools to complete new ideas and new imaginations of traditional culture. At the same time, Glory transforms its own scientific and technological strength and artistic aesthetic strength into product strength, and injects traditional cultural elements into products, so that traditional culture is no longer kept on the shelf, but in a considerable and sensible form. Going to the public has injected new vitality into the development of Chinese traditional culture.