On the eighth day of the first lunar month, work started. In the Spring Festival of the Year of the Rabbit, the fireworks in the whole of China are back. During the festival, merchants’ transactions were active, online consultation and transactions surged, tourist attractions exploded in popularity, theaters continued to heat up, and there were obvious signs of economic recovery in the industry. Data from WeChat shows that during the Spring Festival holiday, the volume of offline commercial payment transactions completed by merchants increased by 23% compared with last year, and the transaction volume of merchants in supermarkets and convenience stores topped the list; More than 40%.
The online and offline business is booming, and the recovery of many industries is in sight
The return of the taste of the new year will drive business recovery, and the recovery of retail, catering, tourism, film and other industries is in sight. During the Spring Festival holiday, the volume of offline commercial payment transactions completed by merchants increased by 23% year-on-year, and offline entities in retail, catering and other industries took the lead in sounding the horn of recovery. On the sixth day of the Lunar New Year, the day before the resumption of work during the Spring Festival, the transaction volume of offline commercial payment reached its peak during the holiday.
Offline business is booming, as are online customers. Taking online mini-programs as an example, the order volume and transaction volume of industries such as catering, wine and travel have shown different degrees of increase. During the festival, orders for wine and tourism increased by 76% compared with last year, orders for catering increased by 40%, orders for retail channels (malls, department stores, supermarkets, convenience stores, etc.) increased by 32%, and orders for movie performances increased by 27%. “Spring Festival file” is no longer just a prosperity unique to the film industry, but has developed into a prosperity of the entire industry.
Some companies in the retail and service industries have also used corporate WeChat to achieve non-closing and business as usual during the Spring Festival. Through the “WeChat customer service”, customers can inquire about products more conveniently, and the number of inquiries sent to enterprises has increased by 9 times compared with last year’s Spring Festival holiday.
In addition, before and after the Spring Festival, Beijing, Shanghai, Guangdong, Zhejiang, Guizhou and other places also issued hundreds of millions of yuan in payment coupons and digital RMB red envelopes to stimulate residents’ enthusiasm for consumption, set off a strong festive atmosphere, and help accelerate economic recovery.
The cover of the brand dynamic red envelope is in demand, and the company has made a “good start”
The continuous development of digital technology has enriched the forms of New Year’s greetings for the masses and manufacturers. New Year’s greeting red envelopes and dynamic cover red envelopes are popular because of their novel and interesting interactive methods.
During the Spring Festival holiday, users sent WeChat red envelopes over 4 billion times; this year, users can also receive brand new “dynamic red envelope covers” while watching manufacturers’ brand videos, and dynamic red envelope covers have been received more than 38 million times.
It is worth mentioning that this year, many companies use WeChat to distribute New Year red envelopes to employees and customers in WeChat to increase team cohesion and start the New Year with a “good start”.
The holidays are fleeting. In order to retain and commemorate the moment of celebrating the New Year in their hometown, users in the digital age have raised their mobile phones to record the local accent and treasure the scenery of their hometown.
During the festival, the number of Spring Festival-related short videos posted by users on the video account has increased by nearly 170% compared with last year. Hometown life, festive food, and family reunion videos are the most posted by users. While the number of short videos related to the Spring Festival is increasing, the number of video views and likes has also increased significantly.
The new year is here, and all walks of life have started a good year and made a good start for the Lunar Year of the Rabbit with explosive growth, demonstrating the strong resilience and vitality of the Chinese economy, and laying a solid foundation for the road to recovery. I believe that everyone will create more new opportunities for development and open up a new economic pattern in the Year of the Rabbit with stronger confidence and more energy.
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