The total time spent by WeChat video account users is close to 80% of Moments, and the playback volume of original content has increased by 350%

IT House News on January 10, at the 2023 WeChat Open Class PRO held today, WeChat officials stated that the original ecology is the cornerstone of the healthy and sustainable development of the platform.

The official account of the video account stated that in the past year, the content ecology of the video account has become increasingly prosperous, and the consumption time is gradually approaching the circle of friends. By continuously improving services and upgrading creator traffic and honor incentives, the number of daily active creators and average daily video uploads will both increase by more than 100% year-on-year in 2022.

It is said that in 2022, the video account will adopt stricter control over the transfer account, and at the same time, the ability to issue original statements will further protect creators. Last year, the broadcast volume of original content on the platform increased by 350% year-on-year.

The official said that in the past year, more and more users have entered the live broadcast room, the video account viewing and broadcasting time increased by 300% year-on-year, and the viewing time increased by 156% year-on-year;

In addition, the current total usage time of WeChat video account users is close to 80% of Moments, the number of recommended playback based on algorithms has increased by 400% year-on-year, and the activity of creators has increased by more than 100% year-on-year.

WeChat officially revealed that in 2022, the broadcast volume of video account pan-entertainment content will increase by more than 185% year-on-year, the volume of pan-life content playback will increase by 291% year-on-year, the volume of pan-knowledge content will increase by 109% year-on-year, and the pan-news content will increase by 237% year-on-year . The number of Wanfan authors increased by 308% year-on-year, and the number of popular content increased by 186% year-on-year.

IT Home has reported that WeChat has previously confirmed that it will introduce short videos, video numbers, live broadcasts, search, small games, WeChat AI, and small program IoT in this year’s WeChat Open Class PRO. Whether to attend.