Original link: https://www.ntiy.com/1794.html
Equity and Public Welfare
“Public interest” means “public interest”. However, the “public welfare” here may be slightly different from the “public welfare” in the well-known “public welfare activities” and “public welfare organizations”. Because the “public” here does not mean the majority of people in society, but only refers to a relatively small group: the designers of a LOGO community called “LogoGround”.
To put it simply, LogoGround is a LOGO trading platform, where designers can publish their own logos, and buyers can browse and choose to buy.
Usually, buyers will need to communicate with the designer after payment, in order to add their company or product name to the LOGO for direct use, or put forward the need to adjust the color or other details of the LOGO, the designer needs to Response within 24 hours. In this way, when the LOGO is successfully sold, the buyer can get 90% of the transaction value, and LogoGround as a platform can get 10%.
The average price of each logo sold on LogoGround is $298, the lowest price that can be set is $200, and the highest is $3,000 (but most of them can’t reach it, and the better-designed ones are generally priced at $500-1000). . Based on the average price, designers can earn $268.2 per logo sold.
However, in the user agreement, there is such a rule:
The designer has 1 business day to provide logo revisions or the final logo files to the client. If they fail to do so, LogoGround may assign the work to one of its staff designers and the proceeds from that sale goes to LogoGround. This only applies in cases where there is no response from the designer. Designers who do their bit still receive their full share, as always.
Designers now receive a minimum of $40 per sale, even if they do not respond to their clients. In effect, LogoGround buys all rights to the design from the designer for $40 for the purpose of transferring those rights to the client. Again, this only applies where there is no response from the designer. For all other sales we still pay designers their full share.
LogoGround
The general meaning is: if the designer does not respond within one working day as required, LogoGround will assign the order to its staff, and LogoGround staff will complete the follow-up communication with the client. As a result, LogoGround will only pay the designer $40.
The rule sparked heated discussions in the community.
A designer found that his logo was sold for $700, and because he didn’t find and respond in time, he ended up getting only $40. He posted his story on the LogoGround designer forum, calling it a blatant robbery. This LOGO was conceived, designed, produced, and perfected from inspiration. Almost all the work was done by itself, and LogoGround made a few hundred dollars just by adding a line under this LOGO. What is this not robbery?
The platform responded that this rule should be known when you register as a designer, and this is very important. If you can’t reply in time, then buyers may feel that LogoGround is unreliable. If this happens from time to time, the platform and other designers on the platform will suffer. After all, for buyers, such a LOGO that has been designed and produced can only be obtained within 24 hours after payment, rather than immediately after payment, which will make people have some complaints.
Some people have questioned, why is it such a fixed amount of $40? Some logos are only priced at $200, or the designers did not spend too much time and effort in making the logo. This loss is acceptable to these designers. However, some LOGO may consume a lot of time and energy of the designer, and the value is very high. If the designer does not respond to the email in time, it will cause the designer to lose hundreds of dollars. Why not pay the designer a percentage of the logo price, say 50%? This loss is enough to make the designer feel heartache and try to avoid it.
The platform replies that it seems more reasonable to do so, but it may not solve the problem. Because the price of a logo is chosen by the designer. Imagine if a designer was paid 50% if they didn’t respond in a timely manner, then a designer might price a logo that was supposed to cost $350 to $700, so that even if he didn’t respond in time (or some The designer is not willing to connect with the client), and can also get the originally expected amount. This will likely lead to more designers not responding in a timely manner.
It has been suggested that a rule could be made that every designer can get help from the platform for free once or twice if he is unable to respond. In other words, within the specified number of times, even if the designer does not respond in time, he can still get 90% of the transaction amount. Once this number of times is exceeded, the designer will be banned from the platform. In this way, for designers, the risk and loss of not responding in time will be enormous.
Of course, some people immediately thought the ban was too extreme. The designer failed to respond in time, probably due to some force majeure factors. If the platform does this, it will shut out many designers.
…
The debate continues, and there is no one-size-fits-all rule. Some people who are punctual are worried that a few people will affect the reputation of the platform and reduce their sales, and some people who cannot guarantee punctuality hope that there will be a rule that is more in their own interests.
From the perspective of fairness, it is undoubtedly the most fair to get paid for how much work is done, but if a fair rule may lead to potential losses for more people, perhaps fairness is not the most important thing.
value and peace
The “peace” to be discussed here may be more accurately replaced with “harmony”, but the word “harmony” mostly refers to internal and actual relationship harmony, while “peace” can refer to surface harmony. I use the word “peace” because I can’t be sure if the appearance I see is a reflection of what people really are.
What topics are most valuable to discuss in a forum where designers gather? Design of course! Just like a group of collectors appreciate and discuss each other’s collections, a group of novelists discuss each other’s works, and a group of singers comment on each other’s singing skills, a group of LOGO designers gather to discuss each other’s LOGO design methods and works. valuable. However, at LogoGround, it is against community rules to do so.
LogoGround Community Rules have this one:
Mentioning another designer or commenting on their work (even positive comments) is only allowed if the designer invited comments. When commenting on another designer’s work, the tone of your post is as important as your expert opinion. The best feedback is honest, constructive and friendly.
LogoGround
Comments on other designers and their work are not allowed, even positive ones, unless the designer invites you to comment on themselves or their work. Your tone of voice is as important as your professional opinion when evaluating the work of others. Honest, constructive, and friendly feedback is the best feedback.
I don’t know if this rule shocked you as much as I did when I first saw it. After all, this is a designer forum, and it can’t discuss other designers and their designs.
But soon I understood why this rule exists.
There is an old saying in China that “No text comes first, no martial arts comes second”, especially when it comes to design. Different designers will inevitably have different opinions on the same design work. If you let everyone speak freely and let different viewpoints collide violently, the good side is that people can hear different voices and view a work from an angle that they have never had before; the bad side is that this kind of debate may be noisy. Everyone is unhappy. After all, it is human nature to be competitive, and people may spend a lot of time and energy trying to convince people who disagree with them.
Such a rule directly stifled a large number of potential disputes in the cradle, and the atmosphere of the forum became very harmonious, at least on the surface. Because everyone only cares about the problems they have encountered or the problems they want to know, such as why their uploaded LOGO was rejected, why their own LOGO cannot be searched, how to protect their rights if the LOGO is plagiarized, etc. Find solutions to these problems, rather than trying to exist by judging the work of others who have different ideas from your own.
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