To fill the gap in the mainstream market of the 2-in-1 category, Huawei MateBook E Go promotes the development of the 2-in-1 category to enter the inflection point of popularization

In the era of mobile office, 2-in-1 notebooks that adapt to multiple office scenarios are welcomed by consumers. Although top PC brands have launched 2-in-1 notebook products, due to high prices, poor form switching experience, and inability to provide efficient productivity, 2-in-1 notebooks have always been a niche “early taste”. Data shows that the current market share of 2-in-1 notebooks is only about 4%.

Based on the insight and analysis of office needs, Huawei insists on user-centered, continuous exploration and experimentation, and has launched multiple generations of Huawei MateBook E 2-in-1 notebooks, accumulating rich experience in exploring new forms of notebooks. On September 6, Huawei brought a new 2-in-1 notebook product – Huawei MateBook E Go. This is an entry-level flagship-quality 2-in-1 notebook, priced from only 4,199 yuan. On the basis of “freedom and change”, it breaks through the productivity limitations of the 2-in-1 notebook category with its thin and portable body, primary color full screen, three major technical supports, and long-lasting battery life. It is a powerful portable productivity tool. . The arrival of the new Huawei MateBook E Go will promote the popularity of 2-in-1 notebooks, from “early adopters” to “common use”.

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Comprehensively advanced productivity

The 2-in-1 notebook product cleverly combines the advantages of traditional notebooks and Huawei tablets, with both productivity and portability. Among them, portability is a rigid need for mobile office. The body of Huawei MateBook E Go is as light as 710g and as thin as 7.68mm, which is one of the thinnest products in the 2-in-1 notebook category.

The flexible form factor that changes on demand is one of the ways 2-in-1 notebooks can push the boundaries of productivity. Previously, most products only had two forms: notebook and tablet. The previous generation of 2-in-1 notebook Huawei MateBook E realized three forms of notebook, creation and tablet. This time, the new Huawei MateBook E Go can achieve more changeable forms and ways of use by disassembling the magnetic keyboard and changing the different angles of the keyboard: notebook, tablet, stand, split four different forms of switching, detachable It can be combined, and each side is brilliant, which can meet the needs of different scenarios such as office, creation, life and entertainment.

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Creators such as graphic design, film and television editing, and self-media are the main crowd of mobile office. They have a higher demand for screens in office equipment. Huawei MateBook E Go is equipped with a 12.35-inch, 2.5K resolution screen, which is competitive in terms of specifications and effects in four dimensions: real, clear, smooth, and comfortable. In particular, the performance version supports 120Hz high refresh rate, 3D LUT hardware-level color correction and multi-screen same-color output, making it easy to create with professional-grade original color display.

Friends who are familiar with Huawei MateBook series notebooks know that Huawei’s exclusive “multi-screen collaboration” capability enables notebooks to be easily interconnected with Huawei mobile phones, Huawei tablets and many other devices. The new Huawei MateBook E Go inherits these smart office capabilities and can perform efficient operations across systems and platforms. At the same time, Huawei MateBook E Go also brings a new multi-device communication sharing, super transfer station, and large horizontal screen “three technical supports”, which make the two-in-one notebook have more productivity experience advantages.

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Multi-device communication sharing enables Huawei MateBook E Go to share the cellular network capabilities of Huawei mobile phones, allowing you to connect to the Internet anytime, anywhere without cumbersome operations; “transit station” helps Huawei MateBook E Go to collect data from different applications locally or across devices more conveniently , Use data, do not need to switch frequently, one collection, one transport, one use, you can complete the complex switching operations in the past; after some mobile phones are upgraded with HarmonyOS 3, you can achieve a “horizontal screen large window” with Huawei MateBook E Go, which can be displayed on the desktop. terminal for a better mobile application experience.

In order to meet the needs of long-term mobile office, Huawei MateBook E Go also achieves industry-leading long-lasting battery life. Its battery capacity is 45.8Wh, and the battery life can be up to 14 hours. The battery life of a typical office usage scenario can be up to 7 hours. It basically does not need to be charged when going out to work all day. Even if it needs to be charged, Huawei MateBook E Go comes with a 65W charger as standard, and it only takes 30 minutes to charge from 0% to 50% in the off state.

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High-end experience, mainstream price

Throughout the current two-in-one notebook computer market, the product price is basically above 8,000 yuan. Not to mention the issue of “high price and low price”, even if more consumers want to buy, they will weigh it in their hearts in the face of such a high budget. Especially college students, young people entering the workplace, entrepreneurs and other groups, most of the purchase budget is not high.

The price of Huawei MateBook E Go is only 4-6K yuan, which is already a very mainstream price. Consumers do not need to pay extra for the “two-in-one” concept, and they can start with basically no pressure, so as to enjoy efficient productivity.

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With the advancement of society and the development of technology, the hybrid office model that is not limited by location has become a new trend. At the same time, the flexible office model also predestines that people need to open a professional and efficient office state anytime, anywhere, giving rise to more subdivided and personalized hardware requirements. Huawei is committed to being a promoter of the 2-in-1 notebook category to meet consumer demand. The new Huawei MateBook E Go will help 2-in-1 notebooks enter more consumers’ horizons, and promote the popularization and industry development of 2-in-1 notebooks.

Huawei MateBook E Go has two versions, standard version and performance version. The standard version has 8+256GB and 16+512GB storage versions, and the performance version has 16+512GB storage version, starting at 4199 yuan (both with keyboard). At present, Huawei MateBook E Go Standard Edition has been pre-sold in Huawei Mall, Huawei Experience Store, major authorized e-commerce and retailers, and will be officially launched on September 21 (The pre-sale and launch time of the performance version is subject to official information ).

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On September 21st, come to the “Huawei 2-in-1 JD Fan Day”, go to the official flagship store of Huawei JD.com, and you can enjoy a 100 yuan discount on the MateBook E Go when you place an order. Other products in the tablet category can enjoy a discount of up to 600 yuan. Interested friends may wish to buy one and personally experience the technological charm of the new form of notebook.

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