Pinwan, October 18th, the Toutiao app has set up an independent “shopping” channel, which is located in the function bar of the search result page. Users can search for keywords in the shopping channel to find products, and download Single purchase, the goods are provided by Douyin e-commerce.
According to Tech Planet’s experience, when users purchase products from Douyin e-commerce in this channel, the ordering process is the same as shopping in Douyin. place an order.
It is worth noting that the original “Value Point” mall channel with “Toutiao Store” as the main body in Toutiao still exists, that is to say, users can shop in the two channels.
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