Top search: Blizzard bans Chinese players from participating!

Since the talks between Blizzard and NetEase collapsed in November last year, the news that Hearthstone’s national server will be closed on the 24th of this month has been released. What is the player’s attitude? It can be expressed by quoting the buzzwords in the major live broadcast rooms and post bar communities at that time: “It doesn’t matter anymore.” For most players, although they like this game, if they really can’t play it, it’s a big deal to play other games. After all, games are a proper non-essential consumer product.

Unexpectedly, a few days ago, NetEase refused to allow Blizzard to ride a donkey to find a horse, and the enthusiasm for a series of farces has not subsided. Blizzard immediately issued a high-profile announcement banning Chinese players from participating in Hearthstone events. How do you think that Blizzard is forcing players to put pressure on NetEase.

But such an approach is nothing more than killing eight hundred enemies and self-defeating one thousand. Earlier statistics showed that more than 60% of Hearthstone’s revenue comes from Chinese players. It can be seen how important players in China are to Blizzard, which is already in decline. As soon as the announcement of Blizzard’s ban came out, it made people feel that the company not only did not regard Chinese players as gods, but also wanted to be shields for flying knives, which nakedly hurt the hearts of many loyal players.