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The social media Twitter has changed its name to X in pursuit of owner Elon Musk’s vision of a “universal app”, but it has drawn a lot of ire from many users.
A new analysis by market intelligence firm Sensor Tower shows that in the US Apple App Store, users have been giving the rebranded app negative one-star reviews. According to Sensor Tower, nearly 78 percent of the reviews the app has received on the U.S. iOS platform since it officially changed its name to X on July 24 were 1-star reviews, up from 1-star reviews in the two weeks before that. Only 50%. (50% is obviously not good either, indicating that users have complained a lot about the many changes that Musk has made to Twitter since he took over.)
Sensor Tower noted that the new one-star reviews were a reaction to the rebranding, with users writing that they were unhappy with the new logo and name. Users have said, “Give us back the bird” “Give us back the bird!!!” “What is X?” “A good app has gone bad” “Ugly”.
However, the name change isn’t all bad news. IT Home noticed that Sensor Tower’s data showed that after the name change, the global installation volume of the X application increased by 20% year-on-year. At the same time, the weekly user growth rate has also increased by 3-4%. Earlier this month, X CEO Linda Jacarino claimed that usage of the app had hit an all-time high, and on July 28, X owner Elon Musk tweeted that monthly active users had reached New high this year. Neither executive, however, disclosed a specific date or time when usage would peak.
However, Sensor Tower’s analysis also revealed that after the rebranding to X, the average usage time per user dropped by 7%, and the number of daily sessions per user dropped by 6%.
Source: IT Home
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