Pinwan, January 6th, according to The Information, people familiar with the matter said that Twitter laid off about 40 data scientists and engineers working in the advertising business on Wednesday night local time. Three rounds of layoffs.
According to the source, the targets of the layoffs are the “failure areas” and unimportant business areas in the eyes of Twitter’s management, led by advertising products and data science respectively. Twitter’s ad revenue has fallen sharply in recent months as advertisers react to Musk’s loosening of content moderation rules and general chaos at the company.
After the layoffs, Twitter has almost no engineers working on “machine learning for ad optimization,” people familiar with the matter said.
Source: official website
media reports
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Event Tracking
- 2023-01-06 Twitter reportedly cuts about 40 advertising team engineers and data scientists
- 2023-01-05 Over 235 million Twitter accounts leaked and made public
- 2023-01-04 To expand revenue, Twitter will relax political advertising requirements
- 2023-01-03 Facebook “whistleblower” advises Musk: Twitter must be open source to become a public square
- 2023-01-01 US media: Twitter failed to pay San Francisco office rent and was sued by landlord
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