Moving image is an unavoidable problem in this era
In 2022, the James Webb Space Telescope discovered the earliest known galaxy in the universe, and the world’s population exceeded the 8 billion mark. We witnessed the smooth holding of the Winter Olympics at the beginning of the year, and we look forward to life returning to normal at the end of the year when the epidemic policy is adjusted.
There may not be any end of the year that needs to be looked back in detail like this year. In the past few years, time seems to be no longer measured in natural years, but marked by specific changes and events. When we are in it, our perception becomes blurred, and we often need to use external forces to anchor our position in time.
In the era of moving images, we have become accustomed to taking random photos and videos as annotations of personal history, and letting the lens record and express for us. Therefore, at the end of 2022, we will broaden the dimension of review. With the help of sorting out the changes of moving images, we will look back at personal and group memories, and together with vivo present the third series of its brand magazine “Creator” .
From the 2020 vivo image plus mobile phone photography competition to the 2021 vivo image plus “Everyone is a creator – our 2021” image annual exhibition, and then to the ultra-short film contest that has been held for three consecutive years, single reading has witnessed the adoption of vivo Moving images help creators update media and help ordinary people record their lives, which is highly in line with Shandu’s focus on visual memory.
Following the inaugural issue of “Creator” magazine “What is Creation?” and the second issue “Our 2021”, we still hope that this brand publication that condenses industry observations and creation stories will be able to use a longer time scale to create more In a wide range of fields, explore how the moving image has shaped the era of audiovisual culture, and in turn changed our lives. Coinciding with the 10th anniversary of the release of the vivo X series mobile phones, we set the theme of the new series of “Creators” as “10 Years I Shot You” .
Find specific people in massive images
Ten years is not just a unit of time, but also the stories of countless people living in it.
In the past ten years, we have witnessed photos taken on mobile phones appear on the cover of Time magazine, movies shot on mobile phones have been shortlisted in international film festivals, short video platforms have risen, China has entered the 5G era, and the way people retain memories has completely changed. Changes in moving images have even created a number of new occupations, fundamentally changing people’s career choices and lifestyles.
“The power of image recording has spread to many industries, whether it is a delivery guy, a blogger, or a worker who has nothing to do with images, they are deeply involved in the revolution of moving images in their daily life and work.” Editor-in-Chief Shan Du Wu Qi believes that no matter professional or amateur, as long as people who actively use images to record their lives are participants and creators of new history. Single Reading found them and recorded their stories——
Short film creator, photographer, and columnist Xiong Xiaomo regards the mobile phone as one of the greatest inventions of the 21st century, because it returns photography to people;
Thanks to the rise of short videos, the video editing blogger Shenlong Snickers has given them new story life through the organization and secondary editing of online video materials, and has gained tens of millions of attention on the Internet;
Pumpkin, the delivery man, likes to take pictures of those pyrotechnic scenes while running errands. Many materials in his mobile phone later became his source of inspiration. In 2022, he appeared on the stage of the fifth season of “Talk Show Conference”;
Writer and media person Liu Zichao has become a travel writer, recording unknown places beyond words with his camera;
Italian picture and video photographer Lao An, who has leaped from the era of film cameras, has witnessed the impact of moving images on creators in the professional field;
Zhou Baiyu, a 20-year-old girl, filmed a 4-minute 57-second ultra-short film “Time Sickness” with her mobile phone, and won the honor of the jury in the 2022 vivo × FIRST ultra-short film unit;
Advertising director Zhang Xiaosha, who had never been able to make a movie before, shot the short film “Travelers Are Not Feared” with his mobile phone, and won the special mention of the work by the jury of the 2022 vivo x FIRST Ultra Short Film Competition;
The ten years from 2012 to 2022 also happened to be the ten years when Zhang Zhongchen entered the security team of Beijing Film Academy and won the best feature film and best director of the 15th FIRST Youth Film Festival with “The Last Farewell”…
Their stories are included in this latest brand magazine. Witnessing the evolution of the vivo X series on Weibo, Xiaohongshu and other social platforms, the “shooting” generation formed the classic column “My VOICE” of “Creator”, asking them to tell their creative stories and life changes since 2012. Starting from a variety of industry perspectives and personal experiences, give a panoramic review. The creative process of photographers, writers, directors, and industry bloggers constitutes the “Memory” unit. In the form of character interviews, it explores in depth the creative career of each creator over the past ten years, and the role played by mobile phones in it. Role.
Following the moving image memorabilia from 2012 to 2022, we also sorted out the innovation of vivo X series products and the social changes of the times in the form of a time axis in the past ten years, and invited media professionals, photographers, scholars, content community platform practitioners, and Dozens of V fans who have never forgotten to raise their hands to record in the long river of time, came to share the most meaningful moments of individuals under the background of the times, formed the “vivo!” unit, and cheered for every moment of change in life.
The name “vivo” comes from ancient Latin. In the six hundred years before and after the first year of AD, Roman citizens would gather in front of the Senate and express their admiration for the heroic achievements with “veil”. “vivo” is the adjective case of this cheer, meaning “living, life”.
With this timeline, we hope to present those important moments that may be forgotten more intuitively, fully track how moving images are born, change, and how it affects everyone’s specific life, redefine work, reshape lifestyle, Create a new image language.
Moving image is an unavoidable issue in this era
“The most prominent feature of the development of moving images in the past ten years is that it has really given ordinary people a tool to record their own lives and the scale of society. We talk about memory and change today, but without tools, these discussions will be in vain. It will inevitably become empty talk. The development of moving images has provided corresponding methods and paths, through which we can truly preserve precious private memories and weave undisturbed public memories.” Wu Qi said.
Moving images are an unavoidable topic in this era. Young creators are using new media to explore different forms of expression, using a lighter and lower-cost tool to return to the essence of creation, exploring the relationship between tool theory and man-machine relationship, daily life and video narrative. A series of issues such as mutual immersion, human presence and folding world.
In the lives of the general public, the popularity of mobile phones has given everyone the power to create images, which means democracy in the production and dissemination of images, and an unprecedented emotional expression and communication in human life.
In the fields of art, culture, and social life, the transformation of moving images shows a more fundamental social change that needs to be analyzed urgently. In order to dismantle how images can refresh our daily life, cultural aesthetics and perception, we tried to move the offline roundtable talk to the magazine for the first time. Quan Quan, video artist Cao Fei, scholar Wang Min’an, documentary director Wang Jiuliang, and video curator Duan Lian “patted” each other.
Beneath the different appearances of the transformation of moving images lies a more fundamental social change. Scholar Wang Min’an believes that “images emerge on a large scale, and in the process of continuous uploading, the flow or reproduction of images brings a world of images.”
“Today we have mobile phones with such a good camera function. Many people use their mobile phones to observe the world and observe the joys, sorrows, joys, joys and sorrows of relatives around them, including their playing mahjong and square dancing. The multiple explorations of life and life have played a huge role.” said photographer Xiao Quan.
For documentary director Wang Jiuliang, everyone can become a producer and disseminator of images, and everyone can use their mobile phones to participate in the recording and expression of the current era. The power of this kind of national recording is enormous. “It has participated in too many major social events, and even determines and affects the progress of events. Therefore, in a sense, mobile phone images seem to have participated in the process of social democracy construction.”
When the discussion of moving images collides between different fields, we are more aware of the necessity of this dialogue. As moving images continue to become popular and creation is “decentralized” to more ordinary people, we are no longer set up with a single grand proposition, but have more diverse and scattered individual experiences and perspectives, and we no longer can only accept one Instead, they can use their own devices to generate their own reason and emotion. The seemingly remote and complicated technological revolution finally descends to the level of individual life and memory ethics through mobile phones and their video functions, and truly becomes A “general belief”.
“Immediateness” and “Interaction” become key experiences
For Li Zhengke, design director of Single Reading, mobile phones have given more people the opportunity to participate in design, providing an opportunity for “design for all”. He also integrated his thinking on moving images into the design of this series of “Creators”, responding to this issue with visual language.
“We have continued to use the size of the first two issues and the diamond-shaped hollow design on the cover in the format to make the “Creator” series feel stronger. The design of the inner text is to balance the relationship between the text and the image, making it both readable and readable. Look. My favorite part of this design is the feeling of interacting with the magazine. We made “vivo!” into a separate volume and mounted it on the back cover. little book. Each year on the timeline has a pull-page poster wrapping the content of the year, and this poster can also be torn off through the ridges for hanging and decoration. This magazine can be viewed and played with, reorganized in any way you like. “Li Zhengke said, “Ten years of photographing you, in addition to the action of photographing, we showed it in the magazine, and the sense of time highlighted by the other part of the keyword ‘ten years’, we also published in a separate volume, Using lines as the core of layout design runs through ten years of content, and at the same time extends the design element of lines to the entire magazine, forming a unified visual motif. ”
When we are used to using mobile phones to complete recording or creation anytime, anywhere, “immediacy” and “interaction” have become key experiences. Therefore, the “Paida Pai” in the theme of “The Creator” “Ten Years I Paid You” has a more concrete meaning: “Pai Pai” not only refers to the action of “shooting”. , combined with the interactive mode of the WeChat era, to provide readers with an experience beyond just reading.
We embed the books, events, and video works mentioned in each creator’s story in the form of QR codes, so that readers can tap and scan to obtain supplementary information in real time. You can watch director Zhang Xiaosha’s latest work “The Travelers Are Not Afraid” in the interview, and you can also learn about Liu Zichao’s “Lost Satellite” in real time, find photographer Shang Huage and win the 2021 vivo image plus mobile phone photography contest The works of the champions of the “event” unit…the creative marks left by the creators in the past ten years are displayed on the page one by one.
In the mobile phone lens, we see the invisible love and time
On the timeline of the “vivo!” unit in December 2021, we buried an easter egg, scan the QR code, and you will see a video edited by Dragon Snickers.
In just 1 minute and 46 seconds, there were people dancing alone on the empty street, some friends fishing in twos and threes on the shore, some boys running across the fields, some commercial streets crowded with people at sunset, and some delivering food in snowy days Brother, there are couples celebrating birthdays at roadside stalls, 2022 with neon lights flashing, and all the seemingly ordinary daily life that our mobile phones help us remember. Between the material switching of countless Internet video creators in the past ten years, in the music “I Caught a Cold in That Corner” that we were once very familiar with, how moving images intervene and describe our lives has been vividly displayed before our eyes.
(↓Click the picture to jump to the original link to watch)
This series of “Creators” is a dialogue spanning “ten years”. During the short epidemic window, we met, interviewed, filmed, or asked each other across the screen, tracing back the past ten years of individuals, moving images and society The change.
When you open it, 2022 is coming to an end, and we have also looked back on the past ten years. I hope it will bring you not only nostalgia and remembrance, but also a novel and profound reading experience, some moving images of the future The imagination of the world, and the expectation of every tomorrow.
Written by: Di
2012-2022,
What is your most memorable moment in ten years?
did you catch it
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