Original link: https://www.hellobtc.com/kp/du/06/3958.html
Author: Leno / Source: Vernacular Blockchain
Author | Leno
Produced | Vernacular Blockchain (ID: helloBTC)
FaceBook changed its name to MeTa, which made the word Metaverse popular in the circle, and it was the only one in the limelight. While determining the future direction of the Metaverse, it also determined the target for the development direction of the current human Internet era. And how to reach people’s vision of the metaverse, people need to find a new way, so web3.0 is mentioned.
As a concept with the goal of achieving the stage goal of the entire Internet era of mankind, Web3.0 has always been a very cutting-edge and high-end topic. However, the concept of Web 3.0 has not been paid attention to recently. As early as 2006, the concept of Web 3.0 has been paid attention to. The current mainstream concept is to use the decentralized structure of the blockchain and the non-homogeneous token, encrypted finance and other fields to meet the interactive operations for users, and to establish a Web3.0 ecology that adapts to future social development and user needs.
So, is Web 3.0 just an ethereal future, or has it come to us? The layout of web 3.0 by giants such as Google Cloud, Walmart, and NBA officials may give us enough reference.
01
Inventory of web3.0 projects of giant enterprises
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Google Cloud forms web3.0 team to increase support for web3.0 and encryption-related technologies
In early May, CNBC (US Consumer News and Business Channel) reported that the Google Cloud unit was forming a blockchain team to build services for developers running blockchain applications. The team will leverage the push of cryptocurrencies and related projects to facilitate the initial realization of web 3.0 .
Regarding the formation of the Web3 team, Amit Zaffrey said that Google does not want to be part of the cryptocurrency wave directly, but provides technology to enterprises to help them use and utilize the distributed nature of Web3 in their current business and enterprise .
Obviously, Google is relatively optimistic about web 3.0, and some analysts believe that Google’s research on cryptocurrency payment in late 2021 has enabled its laboratory to have the ability to explore in the field of blockchain. Based on Google’s technical strength, Google is expected to build a more widely used blockchain system in the future to help all users establish the process of verification and recording. And this opens Google’s leading exploration of the concept of web3.0.
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Walmart-owned e-commerce company sets up internal innovation arm Flipkart India Pvt to explore metaverse web 3.0
According to token2day.com, Flipkart India Pvt., an Indian e-commerce company acquired by Walmart, announced the establishment of an internal innovation department called Flipkart Labs, which will first land on NFT-related use cases, virtual immersive storefronts, From play to earn and other blockchain-related use cases to explore ways to expand into the metaverse.
According to Flipkart’s statement about its business, Flipkart Labs first started working with the web3.0 community and trying to set business standards in the virtual world.
Market analysis believes that Walmart has seen the broad prospects of web3.0 in the field of e-commerce , and has begun to lay out business standards in the virtual world. With further breakthroughs in technology, it is not difficult to guess the business application of Walmart in web3.0 will continue to maintain its leading position.
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NBA×NFT official Twitter account and Discord account have been opened, the Twitter profile is (NBA official web3.0 homepage)
On April 13, 2022, the National Basketball Association (NBA) announced that it has opened the official Twitter account and Discord account of NBAxNFT, and its Twitter profile is the official NBA Web3 homepage.
According to previous media reports, the NBA has submitted a number of NFT-related trademark applications, including virtual collections, tickets, trading cards, souvenirs, jerseys, etc.
The NBA has a huge influence in the United States and even the world. There is no doubt that the promotion and demonstration role of the NBA is an example of web3.0 being closer to people’s lives. In the future, online digital assets and digital products that people unknowingly buy may be generated based on web 3.0.
The web3.0 exploration of the above three giants fully shows that web3.0 is not only a conceptual exploration of future Internet development based on blockchain technology, but has gradually become a reality after continuous demonstration and practice. Personally related.
02
Why are so many big manufacturers trying to promote web3.0?
Not only Wal-Mart, Google, and NBA, but also many traditional capital enterprises and Internet giants around the world have deployed and promoted the concept of web 3.0. So what is the charm of web3.0 that can make many big companies rush to it?
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The concept of web3.0
Simply put, Web 1.0 can be regarded as the first generation of the Internet. The main problem it solves is the electronicization of information, and the physical information such as knowledge, pictures, and advertisements that have been exhausted before are put on the Internet. Realize the lightweight of information and the convenience of acquiring knowledge and information.
During the Web 1.0 period, the content website only had the display function, and the main technology was used to solve the electronic problem of real information. Therefore, the web 1.0 also has a well-known name “digital revolution”.
Web 2.0 can be considered as the second generation of the Internet , which mainly solves the problem of information interaction and further information facilitation. Web1.0 can only provide the display and upload of information, while web2.0 can allow information to interact with each user, and users can generate new and valuable Internet activities through continuous interaction with information.
Web2.0 is the beginning of human information interaction. People can use web2.0 to comment, communicate, chat and evaluate on the Internet, and thus open up the era of mobile Internet. People can distribute information through the platform. The market concept of “Internet +” emerged around web2.0, and web2.0 also has a familiar name “Internet Revolution”.
web3.0 is considered to be the third generation of the Internet. In the concept of web3.0, every user can enjoy real data autonomy, and personal information will become an autonomous and controllable data asset. Every user who participates in Internet activities can obtain benefits through the circulation and transaction of data.
Therefore, web3.0 is also known as the era of virtual reality. Web3.0 will bring people closer to the virtual world, and even bring people into the Internet age. Therefore, web3.0 is also called the metaverse. But more precisely, the metaverse is only one of the manifestations of web3.0, and further information exchange, value exchange, and mutual cooperation will be the theme of web3.0.
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The Anxiety of the Times
The development of human information technology is bound to move forward, then the vision of web 3.0 will be realized. At the same time, whoever takes the lead in the practice of web 3.0 is more likely to survive in the next era. come down!
We know very well that in the process of the emergence of web 1.0, traditional industries such as paper media, libraries, post and telecommunications industries have been greatly impacted, and the news industry is the first to take the lead in occupying the forefront of digital news in web 1.0 Media companies such as Fox, CNN, and BBC have been able to preserve their businesses and develop rapidly when the Internet age arrives.
And abandoned web1.0, the media that is unwilling to digitize gradually declined until it disappeared completely. Newsstands, newspapers and even all related industries centered on paper media have been completely eliminated in the development process of web 1.0.
When web 2.0 appeared and developed, the global yellow pages type websites declined rapidly. Taking the domestic Internet market as an example, after 2000, interactive platforms, forums, and social media began to rise, while Internet companies that lacked interaction, such as commodity trading websites and yellow pages websites, began to shrink their business. Around 2005, a large number of mobile Internet applications appeared, and the e-commerce and social applications that first adapted to the mobile terminal began to have more users, while the PC terminal gradually declined.
Web2.0 has also created the success of Tencent, Alibaba, JD.com and other Internet giants.
In the future web 3.0 era, some large companies will be abandoned due to the times, while other Internet companies that have been involved in the research of the web 3.0 concept early will rise. Dachang’s anxiety about the arrival of the future web3.0 era is the main source of motivation for Dachang to promote web3.0 exploration.
Therefore, it is not so much that big manufacturers are rushing for the concept of web 3.0, it is better to say that all big Internet manufacturers have a common understanding of the inevitable arrival of web 3.0, and it is their compromises and struggles for the future. !
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The future realization scenario of Web3.0
In the future implementation scenarios of Web3.0, it can be mainly divided into two aspects:
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The market will no longer allow “crossing the river to demolish bridges”
In the past, the development of Internet companies was based on extensive data management and users’ lack of understanding of Internet gameplay. Therefore, the Internet industry usually replicates a routine that is not “friendly”.
First, attract users to publish content with functions, and then use user activity to monetize advertising . After users become dependent on their use, “incredible” charging methods such as advance viewing payment, high-definition payment, and advertising-free payment in the age of open source Internet begin to appear.
Many Internet participants are regarded as “fat sheep” and are hunted by capital with various applications. The value created by users is fully harvested by capital.
The emergence of Web3.0 will prevent Internet companies from “crossing the river and tearing down bridges”, and the value created by users will be recorded and confirmed by the blockchain. Anyone who tries to use this user-created value will pay the original creator to use it. Users will completely change from the role of hunting to the creator and owner of the entire Web3.0.
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Fair “dividend distribution”
Recently, the incident of “Brother Man” being copied by Audi has been hotly debated. Brother Man of Peking University posted a video on the social platform, revealing that Audi’s plan copied his copywriting, and it was copied verbatim! In the video, Brother Man of Peking University also compared his own video copy with the one planned by Audi! Audi’s advertising copy is almost word for word with Peking University Mange’s video copy, which was dubbed “pixel-level plagiarism” by netizens!
The plagiarism incident quickly fermented, Audi realized the seriousness of the matter, deleted this planning video of Andy Lau, and issued an apology statement!
What happened to Brother Man of Peking University is precisely the pain point of the inability to fairly distribute “dividends” between users and practitioners in the Internet industry in the past 20 years. It is true that Internet companies have undertaken huge entrepreneurial risks and investments, but they have also enjoyed the dividends of the times in the end. On the other hand, the majority of participants in the Internet market have not gained enough dividends from the development of the industry.
Web3.0 will completely reverse this situation and solve the problems of the ownership of digital assets and personal privacy and public safety under the existing Internet structure.
04
Epilogue – the ridicule 27 years ago
In 1995, David Letterman mocked Bill Gates in an interview when he asked, “How about this ‘Internet’? Do you know about this? What the hell is that?” But web 1.0 made Bill Gates became the richest man in the world.
In 2000, a large number of official media published the article “Is it reliable to buy things online?”. But Alibaba and JD.com became China’s two e-commerce giants, ushering in China’s e-commerce era.
In 2010, ordinary people’s perception was “blockchain technology? It’s just a scam!” Today, the market value of the blockchain industry exceeds 2 trillion US dollars.
In 2022, just like the seemingly sensible but ignorant question asked by David Letterman in 2027, web 3.0 is still not well known by most people, but this does not prevent web 3.0 from gradually entering our lives.
The future has actually arrived!
References:
Weiyang.com “Google Cloud establishes Web3 team to increase support for Web3 and encryption-related technologies”
Bloomberg “Flipkart India Pvt, an e-commerce company of Wal-Mart, has set up an internal innovation department named Flipkart Labs” Carbon News “NBAxNFT official Twitter account and Discord account have been opened”
Jiazi Guangnian Think Tank “Analysis of Scene Ecology under the Concept of Web3.0”
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